{"id":5437,"date":"2021-10-19T08:57:00","date_gmt":"2021-10-19T07:57:00","guid":{"rendered":"https:\/\/zoen.shop\/jak-se-ucit-od-influenceru-v-socialnich-mediich\/"},"modified":"2021-11-30T18:26:19","modified_gmt":"2021-11-30T17:26:19","slug":"jak-se-ucit-od-influenceru-v-socialnich-mediich","status":"publish","type":"post","link":"https:\/\/zoen.shop\/cs\/jak-se-ucit-od-influenceru-v-socialnich-mediich\/","title":{"rendered":"Jak se u\u010dit od influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch"},"content":{"rendered":"\t\t
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Jak se u\u010dit od influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vliv a techniky influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch jsou mnohem v\u00edc ne\u017e jen ka\u010de\u0159\u00ed rty a slune\u010dn\u00e9 pl\u00e1\u017ee v pozad\u00ed. Nejlep\u0161\u00ed influence\u0159i mohou oslovit milionov\u00e9 publikum a velk\u00e9 zna\u010dky mohou za \u00fa\u010delem spolupr\u00e1ce s takov\u00fdmi influencery s\u00e1hnout je\u0161t\u011b hloub\u011bji do kapsy. Velmi \u010dasto je kl\u00ed\u010dem ke zv\u00fd\u0161en\u00ed v\u00fdd\u011blk\u016f v\u00fdsledek u\u010den\u00ed, proto se mus\u00edme zam\u011b\u0159it na to, co se lze nau\u010dit ze sv\u011bta soci\u00e1ln\u00edch m\u00e9di\u00ed a od t\u011bch, kte\u0159\u00ed jej zpen\u011b\u017euj\u00ed. Poj\u010fme si to rozebrat:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Publikum<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hlavn\u00edm \u00fakolem ka\u017ed\u00e9 zna\u010dky, influencera nebo online obchodn\u00edka je budov\u00e1n\u00ed publika. Ti, kte\u0159\u00ed jsou v tomto sm\u011bru nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed, si skute\u010dn\u011b buduj\u00ed vztah se sv\u00fdmi sleduj\u00edc\u00edmi. D\u016fle\u017eit\u00e9 je vytvo\u0159it si e-mailov\u00fd seznam, proto\u017ee ten nemohou technologi\u010dt\u00ed giganti, jako je YouTube, Facebook a dce\u0159in\u00e9 spole\u010dnosti, nap\u0159. Instagram, smazat. Skv\u011bl\u00fdm zp\u016fsobem, jak oslovit publikum, je kombinace komunika\u010dn\u00edch aplikac\u00ed, jako je kan\u00e1l Telegram nebo Discord.<\/p>\n

Typ publika je citliv\u00fd na pou\u017eit\u00fd form\u00e1t komunikace. Nap\u0159\u00edklad na Discordu \u010dasto komunikuje mlad\u0161\u00ed publikum, proto\u017ee zde p\u0159eva\u017euj\u00ed hr\u00e1\u010di her. Star\u0161\u00ed demografickou skupinu lze l\u00e9pe oslovit nap\u0159\u00edklad e-mailem. P\u0159edstavte si, \u017ee si vytvo\u0159\u00edte \u00fa\u010det MailChimp, opat\u0159\u00edte ho zna\u010dkou a budete rozes\u00edlat t\u00fddenn\u00ed zpravodaj t\u00fdkaj\u00edc\u00ed se produktu nebo slu\u017eby, kter\u00e9 prod\u00e1v\u00e1te. Vezm\u011bme si imagin\u00e1rn\u00edho obchodn\u00edka \u201eV\u00edkendy s v\u00ednem\u201c. Ka\u017ed\u00fd t\u00fdden byste mohli vytvo\u0159it p\u0159\u00edsp\u011bvek ve stylu blogu se zd\u016frazn\u011bn\u00fdmi v\u00edny. P\u0159\u00edsp\u011bvek m\u016f\u017ee obsahovat vlo\u017een\u00e9 video, obr\u00e1zky a textov\u00fd obsah. P\u0159id\u00e1te do n\u011bj odkazy na kan\u00e1l zoen.shop, kde se va\u0161e publikum m\u016f\u017ee p\u0159\u00edmo p\u0159ipojit a vy m\u016f\u017eete prod\u00e1vat lidsk\u00fdm zp\u016fsobem tv\u00e1\u0159\u00ed v tv\u00e1\u0159. P\u0159esn\u011b tento typ p\u0159\u00edstupu pou\u017e\u00edvaj\u00ed influence\u0159i. Vybudujte si sv\u00e9 publikum, vytvo\u0159te si d\u016fv\u011bru a hodnotu autority a pak vyu\u017eijte silnou hodnotu obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa pomoc\u00ed odkaz\u016f na v\u00e1\u0161 obchod.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Frekvence a na\u010dasov\u00e1n\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lid\u00e9 jsou stvo\u0159en\u00ed, kter\u00e1 maj\u00ed sv\u00e9 zvyky. V\u0161ichni m\u00e1me tendenci d\u011blat ur\u010dit\u00e9 v\u011bci v ur\u010ditou denn\u00ed dobu nebo v ur\u010dit\u00fd den v t\u00fddnu. Pokud jste sp\u00ed\u0161e zna\u010dkou orientovanou na influencery, mus\u00edte se zam\u011b\u0159it nap\u0159\u00edklad na to, kdy a kde si va\u0161e publikum prohl\u00ed\u017e\u00ed v\u00e1\u0161 obsah. M\u016f\u017eete to zjistit prost\u0159ednictv\u00edm slu\u017eby Google Analytics, pomoc\u00ed dat CRM (\u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky), p\u0159\u00edpadn\u011b pomoc\u00ed \u00fadaj\u016f \u00fa\u010dtu v soci\u00e1ln\u00edch m\u00e9di\u00edch, nebo dokonce jen sledov\u00e1n\u00edm \u010das\u016f, kdy p\u0159ich\u00e1z\u00ed v\u00edce objedn\u00e1vek a \u017e\u00e1dost\u00ed o informace. Pomoc\u00ed videon\u00e1kupn\u00edho kan\u00e1lu m\u016f\u017eete polid\u0161tit pocit zapojen\u00ed a vyu\u017e\u00edt v\u0161echna data k maximalizaci obchodn\u00edch v\u00fdsledk\u016f kan\u00e1lu. zoen.shop je skute\u010dn\u011b o vyu\u017eit\u00ed technologie lidsk\u00fdm zp\u016fsobem, proto\u017ee lid\u00e9 nakupuj\u00ed od lid\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Branding zd\u016fraz\u0148uj\u00edc\u00ed identitu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mo\u017en\u00e1 se pt\u00e1te, co je to branding zd\u016fraz\u0148uj\u00edc\u00ed identitu. Je to mnohem v\u00edce ne\u017e logo, je to t\u00e9m\u011b\u0159 jako byste dod\u00e1vali p\u0159\u00edchu\u0165 zbo\u017e\u00ed a slu\u017eb\u00e1m, kter\u00e9 nab\u00edz\u00edte. D\u016fle\u017eit\u00fdm se st\u00e1v\u00e1 styl formulac\u00ed a typ p\u00edsma textu, kter\u00e9 pou\u017e\u00edv\u00e1te, vizu\u00e1ln\u00ed n\u00e1lada, kterou vytv\u00e1\u0159\u00edte. P\u0159edstavte si, \u017ee prod\u00e1v\u00e1te skateboardy z\u00e1kazn\u00edk\u016fm z generace Z. Jak\u00fd typ videoprodejny na obrazovce je oslov\u00ed? Co byste m\u011bli m\u00edt na sob\u011b?<\/p>\n

P\u0159edstavte si, \u017ee byste se se z\u00e1kazn\u00edkem st\u0159etli tv\u00e1\u0159\u00ed v tv\u00e1\u0159 v obleku a s mot\u00fdlkem. To samoz\u0159ejm\u011b s p\u0159\u00edslu\u0161n\u00fdm trhem nelad\u00ed. Tot\u00e9\u017e plat\u00ed pro spole\u010dnost, kter\u00e1 poskytuje profesion\u00e1ln\u00ed slu\u017eby. Mo\u017en\u00e1 prod\u00e1v\u00e1te zak\u00e1zkov\u00fd n\u00e1bytek pro dom\u00e1c\u00ed kancel\u00e1\u0159e. T\u011b\u017eko byste si obl\u00e9kli mikinu s kapuc\u00ed, na kter\u00e9 by byl neslu\u0161n\u00fd n\u00e1pis.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kmeny<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opravdu velmi chyt\u0159\u00ed influence\u0159i ch\u00e1pou n\u011bco velmi d\u016fle\u017eit\u00e9ho, co m\u016f\u017eete za\u010dlenit do budov\u00e1n\u00ed loajality pro sv\u016fj online obchod a videoprodejnu. Ch\u00e1pou, \u017ee nejen buduj\u00ed zna\u010dku a identitu, ale \u017ee tak\u00e9 sleduj\u00edc\u00ed a div\u00e1ci maj\u00ed svou vlastn\u00ed identitu. Tyto vlastn\u00ed identity jsou \u201enov\u00e9 kmeny\u201c. P\u0159edstavte si, \u017ee byste prod\u00e1vali drah\u00fd online kurz zam\u011b\u0159en\u00fd na to, jak obchodovat s kryptom\u011bnami. M\u00e1me zde bitcoinov\u00e9 maximalisty, co\u017e znamen\u00e1, \u017ee jsou v\u00edcem\u00e9n\u011b kmenem oddan\u00fdm my\u0161lence, \u017ee bitcoin bude raketov\u011b r\u016fst. Kl\u00ed\u010dem k vyu\u017eit\u00ed efektu influencer\u016f je, aby si v\u00e1s ti, kte\u0159\u00ed se ztoto\u017e\u0148uj\u00ed s n\u011bjak\u00fdm produktem nebo zna\u010dkou, spojili s vol\u00e1n\u00edm tohoto kmene. \u010c\u00edm t\u011bsn\u011bji se c\u00edt\u00ed b\u00fdt s touto identitou spjati, t\u00edm v\u011bt\u0161\u00ed je loajalita ke zna\u010dce a t\u00edm siln\u011bji roste prodejn\u00ed vazba. Videonakupov\u00e1n\u00ed v\u00e1m d\u00e1v\u00e1 s\u00edlu ke zpen\u011b\u017een\u00ed, m\u016f\u017eete se setkat tv\u00e1\u0159\u00ed v tv\u00e1\u0159, aby mohli nakupovat.<\/p>\n

Poj\u010fme se spojit.<\/p>\n

P\u0159iprav\u00edme v\u00e1s na obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa na zoen.shop, p\u0159iprav\u00edme v\u00e1s na setk\u00e1n\u00ed tv\u00e1\u0159\u00ed v tv\u00e1\u0159, proto\u017ee videokan\u00e1ly n\u00e1s spojuj\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vliv a techniky influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch jsou mnohem v\u00edc ne\u017e jen ka\u010de\u0159\u00ed rty a slune\u010dn\u00e9 pl\u00e1\u017ee v pozad\u00ed. Nejlep\u0161\u00ed influence\u0159i mohou oslovit milionov\u00e9 publikum a velk\u00e9 zna\u010dky mohou za \u00fa\u010delem spolupr\u00e1ce s takov\u00fdmi influencery s\u00e1hnout je\u0161t\u011b hloub\u011bji do kapsy.<\/p>\n","protected":false},"author":2,"featured_media":4065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\nJak se u\u010dit od influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/cs\/jak-se-ucit-od-influenceru-v-socialnich-mediich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak se u\u010dit od influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Vliv a techniky influencer\u016f v soci\u00e1ln\u00edch m\u00e9di\u00edch jsou mnohem v\u00edc ne\u017e jen ka\u010de\u0159\u00ed rty a slune\u010dn\u00e9 pl\u00e1\u017ee v pozad\u00ed. 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