{"id":5676,"date":"2021-11-02T08:42:34","date_gmt":"2021-11-02T07:42:34","guid":{"rendered":"https:\/\/zoen.shop\/cenove-strategie-pro-online-nakupovani-a-nakupovani-v-obchode\/"},"modified":"2021-12-07T23:22:26","modified_gmt":"2021-12-07T22:22:26","slug":"cenove-strategie-pro-online-nakupovani-a-nakupovani-v-obchode","status":"publish","type":"post","link":"https:\/\/zoen.shop\/cs\/cenove-strategie-pro-online-nakupovani-a-nakupovani-v-obchode\/","title":{"rendered":"Cenov\u00e9 strategie pro online nakupov\u00e1n\u00ed a nakupov\u00e1n\u00ed v obchod\u011b"},"content":{"rendered":"\t\t
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Cenov\u00e9 strategie pro online nakupov\u00e1n\u00ed a nakupov\u00e1n\u00ed v obchod\u011b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cenov\u00e9 strategie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ot\u00e1zka, kterou zoen.shop \u010dasto dost\u00e1v\u00e1, se t\u00fdk\u00e1 cenov\u00e9 strategie; m\u011bly by se snad produkty a slu\u017eby prod\u00e1van\u00e9 prost\u0159ednictv\u00edm videon\u00e1kupn\u00edho kan\u00e1lu prod\u00e1vat za vy\u0161\u0161\u00ed cenu? Je to f\u00e9rov\u00e1 ot\u00e1zka a odpov\u011bd\u00ed je pod\u00edvat se na cenov\u00e9 hledisko o\u010dima z\u00e1kazn\u00edk\u016f, p\u0159i videon\u00e1kupu se jim skute\u010dn\u011b m\u016f\u017eete d\u00edvat do o\u010d\u00ed.<\/p>\n

V\u011bda t\u00fdkaj\u00edc\u00ed se tvorby cen je n\u011bco, co ti nejlep\u0161\u00ed maloobchodn\u00edci, e-shopy a nyn\u00ed obchodn\u00edci prod\u00e1vaj\u00edc\u00ed prost\u0159ednictv\u00edm videa mohou u\u010dinit tak jednoduch\u00e9 nebo naopak slo\u017eit\u00e9, jak si p\u0159ej\u00ed. Zlat\u00e9 pravidlo \u0159\u00edk\u00e1, \u017ee cena je to, co nab\u00edz\u00edte, ale pouze vn\u00edman\u00e1 hodnota je to, co je p\u0159ij\u00edm\u00e1no. Jako p\u0159\u00edklad si uve\u010fme jednoduch\u00fd tradi\u010dn\u00ed obchodn\u00ed model. Restaurace m\u016f\u017ee nab\u00edzet denn\u00ed menu za stanovenou atraktivn\u00ed cenu nebo zvl\u00e1\u0161tn\u00ed polo\u017eky, kter\u00e9 \u010d\u00ed\u0161n\u00edci a serv\u00edrky nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm.<\/p>\n

Pro toto dynamick\u00e9 stanoven\u00ed cen existuje mnoho d\u016fvod\u016f, prod\u00e1vaj\u00ed mimo str\u00e1nku. Obchodn\u00edci prod\u00e1vaj\u00edc\u00ed prost\u0159ednictv\u00edm videa tak\u00e9. Prodejem mimo str\u00e1nku m\u00e1me na mysli to, \u017ee nab\u00eddka a jej\u00ed p\u0159ijet\u00ed prob\u00edh\u00e1 mezi lidmi, a nikoliv pouh\u00fdm prokliknut\u00edm ze str\u00e1nky do n\u00e1kupn\u00edho ko\u0161\u00edku. Vezm\u011bme si imagin\u00e1rn\u00ed obchod \u201eV\u00edkendy s v\u00ednem\u201c.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u0159id\u00e1n\u00ed hodnoty, vytvo\u0159en\u00ed ceny<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e1\u0161 imagin\u00e1rn\u00ed prodejce \u201eV\u00edkendy s v\u00ednem\u201c je vina\u0159stv\u00ed, kter\u00e9 prod\u00e1v\u00e1 sv\u00e1 vyhl\u00e1\u0161en\u00e1 v\u00edna ji\u017e po cel\u00e9 generace. M\u00e1 dva hlavn\u00ed zdroje p\u0159\u00edjm\u016f. Jedn\u00edm z nich jsou n\u00e1v\u0161t\u011bvy vina\u0159stv\u00ed s elegantn\u00edmi klenut\u00fdmi vinn\u00fdmi sklepy v are\u00e1lu dv\u011b st\u011b pades\u00e1t let star\u00e9ho selsk\u00e9ho statku. Vina\u0159stv\u00ed \u201eV\u00edkendy s v\u00ednem\u201c nab\u00edz\u00ed ochutn\u00e1vku v\u00edn s \u0159emesln\u011b vyr\u00e1b\u011bn\u00fdmi s\u00fdry. Je zde p\u0159idan\u00e1 atmosf\u00e9ra lidov\u00e9 hudby, kter\u00e1 bav\u00ed skupiny n\u00e1v\u0161t\u011bvn\u00edk\u016f. Druh\u00fdm zdrojem je D2C prodej (p\u0159\u00edmo z\u00e1kazn\u00edkovi) v\u00edna a s\u00fdr\u016f, p\u0159i kter\u00e9m se prod\u00e1vaj\u00ed exkluzivn\u00ed v\u00edna. Krom\u011b v\u00edna, kter\u00e9 rodina sklidila a plnila do lahv\u00ed, je rychle rostouc\u00ed obchodn\u00ed \u010dinnost\u00ed vina\u0159stv\u00ed V\u00edkendy s v\u00ednem uskute\u010d\u0148ovanou prost\u0159ednictv\u00edm videa pr\u00e9miov\u00fd sklad vysoce cen\u011bn\u00fdch lahv\u00ed pro znalce v\u00edna.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vy\u0161\u0161\u00ed ceny souvisej\u00edc\u00ed se sez\u00f3nnost\u00ed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bl\u00ed\u017e\u00ed se V\u00e1noce a v\u00edno se prod\u00e1v\u00e1 prost\u0159ednictv\u00edm internetov\u00e9ho obchodu, ale nyn\u00ed si mohou z\u00e1kazn\u00edci v\u00edno objednat i prost\u0159ednictv\u00edm videokan\u00e1lu zoen.shop. Ot\u00e1zka cenov\u00e9 strategie se st\u00e1v\u00e1 opravdu vzru\u0161uj\u00edc\u00ed, proto\u017ee se prod\u00e1vaj\u00ed nejen v\u00edna, n\u00fdbr\u017e spole\u010dnost prod\u00e1v\u00e1 jako v\u00e1no\u010dn\u00ed d\u00e1rky tak\u00e9 v\u00edkendov\u00e9 akce s ochutn\u00e1vkou v\u00edn. Mo\u017enost osobn\u00edho vztahu se z\u00e1kazn\u00edky poskytuje zcela jin\u00fd z\u00e1\u017eitek z interakce. Sou\u010d\u00e1st\u00ed statku je miniaturn\u00ed webcastingov\u00e9 studio, kde jsou v z\u00e1b\u011bru v\u00edna a s\u00fdry. Pr\u016fm\u011brn\u00e1 hodnota prodeje je oproti p\u0159edchoz\u00edm V\u00e1noc\u016fm p\u0159ibli\u017en\u011b dvojn\u00e1sobn\u00e1 a upselling je ka\u017edodenn\u00ed samoz\u0159ejmost\u00ed. D\u00edky tomu, \u017ee se z\u00e1kazn\u00edky jedn\u00e1me tv\u00e1\u0159\u00ed v tv\u00e1\u0159, je hled\u00e1n\u00ed z\u00e1kazn\u00edk\u016f s vy\u0161\u0161\u00ed \u00fatratou m\u00e9n\u011b relevantn\u00ed, proto\u017ee z\u00e1kazn\u00edci jednodu\u0161e utr\u00e1cej\u00ed v\u00edce a miluj\u00ed polid\u0161t\u011bn\u00fd osobn\u00ed p\u0159\u00edstup.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cenov\u00e1 pru\u017enost<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Z\u00e1kazn\u00edci jsou chyt\u0159\u00ed a v\u011bt\u0161ina obchodn\u00edk\u016f se chov\u00e1 f\u00e9rov\u011b a eticky. Nav\u00edc v\u00edme, \u017ee z\u00e1kazn\u00edci p\u0159ed n\u00e1kupem n\u011bkolikr\u00e1t porovn\u00e1vaj\u00ed ceny a nab\u00eddky produkt\u016f. V\u00edme tak\u00e9, \u017ee existuj\u00ed velmi zn\u00e1m\u00e9 reputa\u010dn\u00ed n\u00e1stroje s recenzemi a hv\u011bzdi\u010dkov\u00fdm hodnocen\u00edm, kter\u00e9 hodnot\u00ed prodejce. M\u016f\u017ee tedy obchodn\u00edk prod\u00e1vaj\u00edc\u00ed prost\u0159ednictv\u00edm videa nab\u00eddnout cenovou strategii, kter\u00e1 prod\u00e1v\u00e1 stejn\u00fd produkt prost\u0159ednictv\u00edm jednoho kan\u00e1lu za vy\u0161\u0161\u00ed cenu ne\u017e prost\u0159ednictv\u00edm jin\u00e9ho kan\u00e1lu?<\/p>\n

Odpov\u011bd\u00ed je, \u017ee u produkt\u016f sdru\u017een\u00fdch do speci\u00e1ln\u00edch nab\u00eddek, pokro\u010dil\u00fdch uveden\u00ed produkt\u016f na trh nebo exkluzivn\u00edch produkt\u016f pro jednotliv\u00e9 kan\u00e1ly to mo\u017en\u00e9 je. Nejedn\u00e1 se o pouh\u00e9 nav\u00fd\u0161en\u00ed cen, ale sp\u00ed\u0161e o p\u0159id\u00e1n\u00ed pr\u00e9miov\u00e9 slu\u017eby nebo up\u0159ednostn\u011bn\u00ed videokan\u00e1lu p\u0159i produktizaci. My poskytujeme v\u011bdu, vy um\u011bn\u00ed.<\/p>\n

Poj\u010fme se spojit.<\/p>\n

P\u0159iprav\u00edme v\u00e1s na obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa na zoen.shop, p\u0159iprav\u00edme v\u00e1s na setk\u00e1n\u00ed tv\u00e1\u0159\u00ed v tv\u00e1\u0159, proto\u017ee videokan\u00e1ly n\u00e1s spojuj\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V\u011bda t\u00fdkaj\u00edc\u00ed se tvorby cen je n\u011bco, co ti nejlep\u0161\u00ed maloobchodn\u00edci, e-shopy a nyn\u00ed obchodn\u00edci prod\u00e1vaj\u00edc\u00ed prost\u0159ednictv\u00edm videa mohou u\u010dinit tak jednoduch\u00e9 nebo naopak slo\u017eit\u00e9, jak si p\u0159ej\u00ed. Zlat\u00e9 pravidlo \u0159\u00edk\u00e1…<\/p>\n","protected":false},"author":2,"featured_media":4071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\nCenov\u00e9 strategie pro online nakupov\u00e1n\u00ed a nakupov\u00e1n\u00ed v obchod\u011b - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/cs\/cenove-strategie-pro-online-nakupovani-a-nakupovani-v-obchode\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cenov\u00e9 strategie pro online nakupov\u00e1n\u00ed a nakupov\u00e1n\u00ed v obchod\u011b - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"V\u011bda t\u00fdkaj\u00edc\u00ed se tvorby cen je n\u011bco, co ti nejlep\u0161\u00ed maloobchodn\u00edci, e-shopy a nyn\u00ed obchodn\u00edci prod\u00e1vaj\u00edc\u00ed prost\u0159ednictv\u00edm videa mohou u\u010dinit tak jednoduch\u00e9 nebo naopak slo\u017eit\u00e9, jak si p\u0159ej\u00ed. 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