{"id":6376,"date":"2022-01-11T08:56:53","date_gmt":"2022-01-11T07:56:53","guid":{"rendered":"https:\/\/zoen.shop\/video-novy-prodejni-kanal\/"},"modified":"2022-01-17T18:37:20","modified_gmt":"2022-01-17T17:37:20","slug":"video-novy-prodejni-kanal","status":"publish","type":"post","link":"https:\/\/zoen.shop\/cs\/video-novy-prodejni-kanal\/","title":{"rendered":"VIDEO \u2013 nov\u00fd prodejn\u00ed kan\u00e1l"},"content":{"rendered":"\t\t
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VIDEO \u2013 nov\u00fd prodejn\u00ed kan\u00e1l<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u0158\u00edk\u00e1 se, \u017ee jedinou st\u00e1lou v\u011bc\u00ed je zm\u011bna. V\u00a0rychle se pohybuj\u00edc\u00edm sv\u011bt\u011b je mo\u017en\u00e1 jedin\u00e9, co se nem\u016f\u017ee zm\u011bnit \u2013 t\u0159i z\u00e1kladn\u00ed v\u011bci pot\u0159ebn\u00e9 k\u00a0obchodov\u00e1n\u00ed. Produkty nebo slu\u017eby, prodejci a spot\u0159ebitel\u00e9. Za t\u00edm, jak se to v\u0161echno spojuje do transakc\u00ed, stoj\u00ed velk\u00e1 prom\u011bna, kter\u00e9 jsme byli sv\u011bdky od vzniku n\u00e1kupn\u00edch t\u0159\u00edd po internetovou revoluci. V\u011bci se v\u0161ak rozt\u0159\u00ed\u0161tily, co\u017e znamen\u00e1, \u017ee skl\u00e1d\u00e1n\u00ed v\u011bc\u00ed dohromady v\u00a0hyperpropojen\u00e9m sv\u011bt\u011b je pon\u011bkud odli\u0161n\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Digit\u00e1ln\u00ed obrazovky p\u0159edstavuj\u00ed nov\u00e9 v\u00fdlohy obchod\u016f<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kdy\u017e jsme se bl\u00ed\u017eili ke konci 90. let a vstupovali do nov\u00e9ho tis\u00edcilet\u00ed, netu\u0161ili jsme to, ale byli jsme sv\u011bdky vrcholu vypar\u00e1d\u011bn\u00fdch oken v\u00fdloh. Bl\u00ed\u017eil se rychl\u00fd \u00fapadek maloobchodn\u00edho prodeje v\u00a0kamenn\u00fdch obchodech. Na po\u010d\u00e1tku nov\u00e9ho stolet\u00ed panovala zna\u010dn\u00e1 skepse, \u017ee se v\u00a0maloobchod\u011b uchyt\u00ed internetov\u00e1 revoluce. S\u00e1m Bill Gates jednou ozna\u010dil internet za m\u00f3dn\u00ed v\u00fdst\u0159elek.<\/p>\n

V\u00a0kontextu videonakupov\u00e1n\u00ed, videoobchodu \u010di obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa p\u0159edstavuje digit\u00e1ln\u00ed obrazovka v\u00fdlohu obchodu. Obrazovka m\u00e1 v\u011bt\u0161\u00ed moc, ne\u017e si star\u0161\u00ed obchod kdy dok\u00e1zal p\u0159edstavit. Optimalizace obrazovky pro obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa je podstatou platformy zoen.shop. Umo\u017e\u0148ujeme obchodn\u00edk\u016fm dramaticky vyu\u017e\u00edt prodejn\u00ed kan\u00e1l nad r\u00e1mec nejdivo\u010dej\u0161\u00edch sn\u016f o rychle mizej\u00edc\u00ed v\u00fdloze.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prezentace produktu<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa poskytuje obchodn\u00edkovi nej\u0161ir\u0161\u00ed prostor pro prezentaci produktu nebo slu\u017eby. Novou v\u00fdlohou obchodu mohou b\u00fdt jednodu\u0161e obr\u00e1zky, videoklipy, mo\u017en\u00e1 semin\u00e1\u0159 s\u00a0\u017eivou uk\u00e1zkou b\u011bhem pl\u00e1novan\u00e9 akce pro p\u0159edplatitele nebo s\u00a0\u017eivou interakc\u00ed jeden na jednoho. Je to mnohem poutav\u011bj\u0161\u00ed a p\u016fsobiv\u011bj\u0161\u00ed ne\u017e skupina figur\u00edn sed\u00edc\u00edch ve v\u00fdloze na de\u0161t\u011bm sm\u00e1\u010den\u00e9 ulici, s\u00a0neanga\u017eovan\u00fdmi unaven\u00fdmi prodava\u010di, jim\u017e mo\u017en\u00e1 chyb\u011bj\u00ed znalosti o produktu nebo nad\u0161en\u00ed.<\/p>\n

Je na obchodn\u00edkovi, aby se rozhodl, jak s\u00a0novou v\u00fdlohou obchodu nalo\u017e\u00ed. Ti nejchyt\u0159ej\u0161\u00ed zabuduj\u00ed do obchodov\u00e1n\u00ed syst\u00e9my pro \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky, budou z\u00edsk\u00e1vat \u00fadaje o z\u00e1kazn\u00edc\u00edch a znovu oslovovat kvalifikovan\u00e9 skupiny spot\u0159ebitel\u016f prost\u0159ednictv\u00edm exkluzivn\u00edch nab\u00eddek a digit\u00e1ln\u00edch prodejn\u00edch akc\u00ed. Ve sv\u011bt\u011b obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa neexistuj\u00ed \u017e\u00e1dn\u00e9 figur\u00edny, a to ani na jedn\u00e9 stran\u011b skla.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zm\u011bn\u011bn\u00fd prodej nebo upselling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa nen\u00ed o produktech na statick\u00e9 str\u00e1nce. Statick\u00e9 str\u00e1nky v\u00a0podstat\u011b nab\u00edzej\u00ed pouze digit\u00e1ln\u00ed katalog, tedy sp\u00ed\u0161e bin\u00e1rn\u00ed prost\u0159ed\u00ed. To znamen\u00e1, \u017ee produkt je bu\u010f skladem, nebo skladem nen\u00ed, bu\u010f je ve spr\u00e1vn\u00e9 velikosti, nebo ne. Pod\u00edvejte se na v\u0161e z\u00a0pohledu spot\u0159ebitele a uvid\u00edte, jak se p\u0159ich\u00e1z\u00ed o prodejn\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n

V p\u0159\u00edpad\u011b obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa znovu vrac\u00edme do hry hodnotu \u010dlov\u011bka, kter\u00fd dok\u00e1\u017ee zm\u011bnit prodej tak, aby z\u00e1kazn\u00edk koupil produkty a slu\u017eby na z\u00e1klad\u011b nejlep\u0161\u00edho v\u00fdb\u011bru, a zohlednit dynamiku z\u00e1sob. Jin\u00fdmi slovy \u201eb\u00fdt prodejcem\u201c a prod\u00e1vat. V p\u0159\u00edpad\u011b obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa m\u00e1te v\u00fdhodu prodeje D2C (p\u0159\u00edm\u00fd prodej spot\u0159ebiteli), kter\u00fd je zbaven fyzick\u00fdch omezen\u00ed, kter\u00e1 souvisej\u00ed s prostorem maloobchodn\u00ed prodejny. Platforma zoen.shop vyu\u017e\u00edv\u00e1 technologie k polid\u0161t\u011bn\u00ed z\u00e1\u017eitku z nakupov\u00e1n\u00ed a spojuje to nejlep\u0161\u00ed z historick\u00e9ho maloobchodu a z nejmodern\u011bj\u0161\u00edho prodeje zam\u011b\u0159en\u00e9ho na video.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Platforma zoen.shop, od produktov\u00e9 \u0159ady po primetime<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u0159i obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa se z\u00a0produktov\u00e9 \u0159ady st\u00e1v\u00e1 primetime, proto\u017ee produkty \u010di slu\u017eby u\u017e se pouze nezobrazuj\u00ed, n\u00fdbr\u017e se mohou st\u00e1t jakousi show. Prezentujete je sv\u00e9mu publiku, komunikujete s\u00a0n\u00edm, naslouch\u00e1te jeho pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm a prod\u00e1v\u00e1te mu. Vzd\u00e1lenost online ve v\u011bt\u0161\u00ed m\u00ed\u0159e miz\u00ed, zmen\u0161ujete mezeru mezi katalogov\u00fdmi str\u00e1nkami a p\u0159id\u00e1v\u00e1te zna\u010dkovou osobnost a slu\u017ebu s o\u010dima, kter\u00e9 kupuj\u00ed. T\u00edm, \u017ee budujete svoji z\u00e1kaznickou z\u00e1kladnu a roz\u0161i\u0159ujete a osv\u011b\u017eujete produktovou \u0159adu, zaji\u0161\u0165ujete si v\u017edy primetime. Koneckonc\u016f prodej tv\u00e1\u0159\u00ed v\u00a0tv\u00e1\u0159 v\u00e1s stav\u00ed do pop\u0159ed\u00ed.<\/p>\n

Poj\u010fme se spojit.<\/p>\n

P\u0159iprav\u00edme v\u00e1s na obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa na zoen.shop, p\u0159iprav\u00edme v\u00e1s na setk\u00e1n\u00ed tv\u00e1\u0159\u00ed v tv\u00e1\u0159, proto\u017ee videokan\u00e1ly n\u00e1s spojuj\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u0158\u00edk\u00e1 se, \u017ee jedinou st\u00e1lou v\u011bc\u00ed je zm\u011bna. V\u00a0rychle se pohybuj\u00edc\u00edm sv\u011bt\u011b je mo\u017en\u00e1 jedin\u00e9, co se nem\u016f\u017ee zm\u011bnit \u2013 t\u0159i z\u00e1kladn\u00ed v\u011bci pot\u0159ebn\u00e9 k\u00a0obchodov\u00e1n\u00ed. Produkty nebo slu\u017eby, prodejci a spot\u0159ebitel\u00e9. Za t\u00edm, jak se to v\u0161echno spojuje do transakc\u00ed, stoj\u00ed velk\u00e1 prom\u011bna, kter\u00e9 jsme byli sv\u011bdky od vzniku n\u00e1kupn\u00edch t\u0159\u00edd po internetovou revoluci…<\/p>\n","protected":false},"author":2,"featured_media":4471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\nVIDEO \u2013 nov\u00fd prodejn\u00ed kan\u00e1l - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/cs\/video-novy-prodejni-kanal\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO \u2013 nov\u00fd prodejn\u00ed kan\u00e1l - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"\u0158\u00edk\u00e1 se, \u017ee jedinou st\u00e1lou v\u011bc\u00ed je zm\u011bna. 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