{"id":6757,"date":"2022-01-25T08:48:45","date_gmt":"2022-01-25T07:48:45","guid":{"rendered":"https:\/\/zoen.shop\/produktizace-videonakupovani-co-je-nejlepsi\/"},"modified":"2022-02-04T12:22:48","modified_gmt":"2022-02-04T11:22:48","slug":"produktizace-videonakupovani-co-je-nejlepsi","status":"publish","type":"post","link":"https:\/\/zoen.shop\/cs\/produktizace-videonakupovani-co-je-nejlepsi\/","title":{"rendered":"Produktizace videonakupov\u00e1n\u00ed, co je nejlep\u0161\u00ed?"},"content":{"rendered":"\t\t
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Produktizace videonakupov\u00e1n\u00ed, co je nejlep\u0161\u00ed?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Se zrychluj\u00edc\u00edm se nakupov\u00e1n\u00edm prost\u0159ednictv\u00edm videa vyvst\u00e1v\u00e1 ot\u00e1zka, jak a co je nejlep\u0161\u00ed up\u0159ednostnit pro videoprodej. Odpov\u011b\u010f je dvoj\u00ed. Zaprv\u00e9 zde m\u00e1me hostitele videoprezentace, tedy V\u00c1S. Toto je platforma, kter\u00e1 zlid\u0161\u0165uje n\u00e1kupn\u00ed z\u00e1\u017eitek a vyu\u017e\u00edv\u00e1 faktor VY, proto\u017ee lid\u00e9 nakupuj\u00ed od lid\u00ed. Lid\u00e9 nakupuj\u00ed produkty a slu\u017eby. To znamen\u00e1, \u017ee maximalizace vizu\u00e1ln\u00edho dojmu z\u00a0produktu je kl\u00ed\u010dov\u00e1. Kdy\u017e se pod\u00edv\u00e1me na po\u010d\u00e1tky televizn\u00ed reklamy, vid\u011bli jsme zlatou \u00e9ru informa\u010dn\u00edho marketingu, kdy se v podstat\u011b ukazoval pou\u017e\u00edvan\u00fd v\u00fdrobek, a\u0165 u\u017e \u0161lo o potravinu, elektronick\u00fd spot\u0159ebi\u010d nebo automobil. To znamen\u00e1, \u017ee m\u016f\u017eete vytv\u00e1\u0159et propaga\u010dn\u00ed klipy, v nich\u017e lze dokonalou prezentaci zm\u00e1\u010dknout do mini upout\u00e1vky. To omezuje opakov\u00e1n\u00ed prodejn\u00ed prezentace a umo\u017e\u0148uje filtrov\u00e1n\u00ed provozu vstupuj\u00edc\u00edho na webov\u00e9 str\u00e1nky nebo do \u00fa\u010dtu na soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fa\u010delem informovanosti a p\u0159ipravenosti k\u00a0prodeji, zat\u00edmco se spot\u0159ebitel\u00e9 dost\u00e1vaj\u00ed do kontaktu s\u00a0\u017eivou osobou. Stoj\u00ed za to objasnit, jak to m\u016f\u017ee vypadat.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Informace o produktu nebo slu\u017eb\u011b p\u0159in\u00e1\u0161\u00ed \u201eproduktov\u00fd h\u00e1\u010dek\u201c \u0159\u00edzen\u00fd bu\u010f SEO, nebo placenou kampan\u00ed. M\u016f\u017ee je jednat o obsah, video nebo obr\u00e1zky na statick\u00e9 str\u00e1nce. Dal\u0161\u00ed kliknut\u00ed. Mini upout\u00e1vka nebo vizu\u00e1ln\u00ed obsah stimuluje v\u00fdzvu k\u00a0akci. Ji\u017e do\u0161lo k\u00a0z\u00e1kladn\u00edmu pochopen\u00ed produktu, jedn\u00e1 se o automatizovanou prezentaci. M\u016f\u017ee to b\u00fdt jednodu\u0161e dopis t\u00fdkaj\u00edc\u00ed se videoprodeje nebo p\u00edsemn\u00fd prvek obsahu. Dal\u0161\u00ed kliknut\u00ed. Platforma zoen.shop se setk\u00e1v\u00e1 s\u00a0potenci\u00e1ln\u00edm kupuj\u00edc\u00edm tv\u00e1\u0159\u00ed v\u00a0tv\u00e1\u0159, p\u0159\u00e1telsk\u00fd v\u0159el\u00fd \u00fasm\u011bv je p\u0159edstaven nad\u011bjn\u00e9mu potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi, kter\u00fd je do jist\u00e9 m\u00edry p\u0159edp\u0159ipraven, a jako takov\u00fd p\u0159edstavuje kvalifikovan\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka, jemu\u017e lze prodat ur\u010dit\u00fd produkt nebo slu\u017ebu.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lze v r\u00e1mci videohovoru prodat cokoli?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ano. Hudbu nem\u016f\u017eeme vid\u011bt, alespo\u0148 jsme nemohli, dokud zrod MTV neud\u011blal z videa hv\u011bzdu. Nem\u016f\u017eeme j\u00edst j\u00eddlo p\u0159es obrazovku chytr\u00e9ho telefonu, ale m\u016f\u017eeme sledovat Gordona Ramseye, jak pro\u017e\u00edv\u00e1 no\u010dn\u00ed m\u016fru v kuchyni. Vizu\u00e1ln\u011b m\u016f\u017eeme ud\u011blat produkt z \u010dehokoli, m\u016f\u017eeme komunikovat se spot\u0159ebiteli a bezprost\u0159edn\u011b si vyzkou\u0161et mnoho v\u00fdrobk\u016f. Prostor pro zapojen\u00ed potenci\u00e1ln\u00edho z\u00e1kazn\u00edka uskute\u010d\u0148uj\u00edc\u00edho videohovor je \u0161irok\u00fd. Obchodn\u00edk m\u00e1 plnou kontrolu nad cel\u00fdm pr\u016fb\u011bhem a platforma zoen.shop je n\u00e1strojem, kter\u00fd odemyk\u00e1 skrytou p\u0159ita\u017elivost produkt\u016f a talent\u016f prodejn\u00edho procesu.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bezprost\u0159edn\u00ed z\u00e1\u017eitek<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kolikr\u00e1t jste si na internetu prohl\u00e9dli n\u011bjak\u00fd produkt nebo jste m\u011bli trvaj\u00edc\u00ed pochybnosti o ur\u010dit\u00e9 slu\u017eb\u011b? Mo\u017en\u00e1 si st\u00e1le nejste p\u0159\u00edli\u0161 jisti, jak je produkt velk\u00fd. Kdybyste mohli ur\u010dit\u00fd produkt zobrazit ve srovn\u00e1n\u00ed s\u00a0lidsk\u00fdm u\u017eivatelem, mo\u017en\u00e1 n\u011bkdo dr\u017e\u00ed dan\u00fd produkt v ruce, mo\u017en\u00e1 je to \u017eidle pro dom\u00e1c\u00ed kancel\u00e1\u0159 vyroben\u00e1 na m\u00edru, aby byl v\u00e1\u0161 pracovn\u00ed den pohodln\u011bj\u0161\u00ed, nebo pom\u016fcka, kterou si chcete prohl\u00e9dnout polid\u0161t\u011bn\u00fdm zp\u016fsobem. Platforma zoen.shop je mocn\u00fd n\u00e1stroj, kter\u00fd zvl\u00e1dne v\u0161echny p\u0159ek\u00e1\u017eky, je\u017e br\u00e1n\u00ed prodeji. A co je nejlep\u0161\u00ed, v\u0161e se op\u011bt polid\u0161t\u00ed. Je to jako m\u00edt maloobchodn\u00ed prodejnu na o\u010d\u00edch cel\u00e9ho sv\u011bta.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Je to automobil, je to pt\u00e1k, je to letadlo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tesla poru\u0161ila model autorizovan\u00fdch prodejc\u016f otev\u0159en\u00edm \u201egaleri\u00ed\u201c, ty se staly v\u00fdstavn\u00edmi prostory v\u00a0n\u00e1kupn\u00edch centrech. V\u011b\u0159te tomu nebo ne, ale r\u016fzn\u00e9 st\u00e1ty myslely v\u00e1\u017en\u011b, \u017ee transakce vedouc\u00ed ke koupi nov\u00e9ho automobilu mus\u00ed b\u00fdt prov\u00e1d\u011bny online, proto\u017ee mocn\u00ed prodejci lobbovali za st\u00e1tn\u00ed z\u00e1kony, kter\u00e9 by galeri\u00edm br\u00e1nily realizovat prodej na m\u00edst\u011b. V\u0161ichni nem\u016f\u017eeme b\u00fdt jako Elon Musk, obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa v\u0161ak nab\u00edz\u00ed do zna\u010dn\u00e9 m\u00edry stejn\u00fd z\u00e1b\u011br. P\u0159edstavte si, \u017ee m\u00e1te obchod s\u00a0exotick\u00fdmi zv\u00ed\u0159aty. Hv\u011bzdou va\u0161\u00ed videoprodejny m\u016f\u017ee b\u00fdt n\u011bjak\u00fd ope\u0159enec. Mo\u017en\u00e1 n\u011bkdo prod\u00e1 prost\u0159ednictv\u00edm videoprodejny letadlo. Pokud se tak stane, m\u016f\u017eete si b\u00fdt jisti, \u017ee to ozn\u00e1m\u00edme. Produkt a zp\u016fsob jeho prezentace jsou pod kontrolou obchodn\u00edka, my p\u0159in\u00e1\u0161\u00edme kouzlo nakupov\u00e1n\u00ed prost\u0159ednictv\u00edm videa, ale je to va\u0161e kouzelnick\u00e9 p\u0159edstaven\u00ed a kouzeln\u00edkem jste vy.<\/p>\n

Poj\u010fme se spojit.<\/strong><\/p>\n

P\u0159iprav\u00edme v\u00e1s na obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm videa na zoen.shop, p\u0159iprav\u00edme v\u00e1s na setk\u00e1n\u00ed tv\u00e1\u0159\u00ed v tv\u00e1\u0159, proto\u017ee videokan\u00e1ly n\u00e1s spojuj\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Se zrychluj\u00edc\u00edm se nakupov\u00e1n\u00edm prost\u0159ednictv\u00edm videa vyvst\u00e1v\u00e1 ot\u00e1zka, jak a co je nejlep\u0161\u00ed up\u0159ednostnit pro videoprodej. Odpov\u011b\u010f je dvoj\u00ed. Zaprv\u00e9 zde m\u00e1me hostitele videoprezentace, tedy V\u00c1S. Toto je platforma…<\/p>\n","protected":false},"author":2,"featured_media":4504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\nProduktizace videonakupov\u00e1n\u00ed, co je nejlep\u0161\u00ed? - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/cs\/produktizace-videonakupovani-co-je-nejlepsi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktizace videonakupov\u00e1n\u00ed, co je nejlep\u0161\u00ed? - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Se zrychluj\u00edc\u00edm se nakupov\u00e1n\u00edm prost\u0159ednictv\u00edm videa vyvst\u00e1v\u00e1 ot\u00e1zka, jak a co je nejlep\u0161\u00ed up\u0159ednostnit pro videoprodej. 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