{"id":8480,"date":"2022-04-05T08:33:24","date_gmt":"2022-04-05T07:33:24","guid":{"rendered":"https:\/\/zoen.shop\/digitalizace-evoluce-nebo-zanik\/"},"modified":"2022-05-02T16:15:36","modified_gmt":"2022-05-02T15:15:36","slug":"digitalizace-evoluce-nebo-zanik","status":"publish","type":"post","link":"https:\/\/zoen.shop\/cs\/digitalizace-evoluce-nebo-zanik\/","title":{"rendered":"Digitalizace, evoluce, nebo z\u00e1nik"},"content":{"rendered":"\t\t
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Digitalizace, evoluce, nebo z\u00e1nik<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kouzlo se skr\u00fdv\u00e1 v detailech<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\u017dijeme ve sv\u011bt\u011b, kde se v\u00fdroba odehr\u00e1v\u00e1 glob\u00e1ln\u011b. N\u00e1sledkem toho se provoz lodn\u00ed i leteck\u00e9 dopravy st\u00e1v\u00e1 kritick\u00fdm. Celosv\u011btov\u00e1 popt\u00e1vka po produkci je ale poh\u00e1n\u011bna prodejem. A je zaj\u00edmav\u00e9, \u017ee ten se \u010d\u00edm d\u00e1l v\u00edce odehr\u00e1v\u00e1 v online prostoru.<\/span>\r\n\r\n \r\n\r\nV dob\u011b p\u0159ed p\u0159\u00edchodem internetu bylo pro maloobchodn\u00edky d\u016fle\u017eit\u00e9 m\u00edt co nejv\u011bt\u0161\u00ed \u0159et\u011bzec vlastn\u00edch prodejen nebo dokonce obchodn\u00edch dom\u016f, ve kter\u00fdch je potenci\u00e1ln\u00ed z\u00e1kazn\u00edci mohli fyzicky nav\u0161t\u00edvit. V sou\u010dasn\u00e9 dob\u011b se tento form\u00e1t st\u00e1v\u00e1 nadbyte\u010dn\u00fdm. V\u00fdkladn\u00ed sk\u0159\u00edn\u00ed obchod\u016f je obrazovka po\u010d\u00edta\u010de nebo smartphonu a kone\u010dn\u00e9 doru\u010den\u00e9 produkt\u016f do rukou z\u00e1kazn\u00edka le\u017e\u00ed na bedrech kur\u00fdr\u016f.<\/span>\r\n\r\nD\u016fkazem, \u017ee se sv\u011bt zm\u011bnil, je extr\u00e9mn\u00ed z\u00e1vislost na glob\u00e1ln\u00edch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch. V\u00fdroba \u010dasto prob\u00edh\u00e1 v jin\u00e9 \u010d\u00e1sti sv\u011bta a glob\u00e1ln\u00ed nab\u00eddka je pro n\u00e1s od vstupu internetu do na\u0161ich \u017eivot\u016f v podstat\u011b samoz\u0159ejmost\u00ed. <\/span>Sou\u010dasn\u00e1 sv\u011btov\u00e1 situace pln\u00e1 nap\u011bt\u00ed <\/span>n\u00e1m ale p\u0159ipomn\u011bla, \u017ee tento syst\u00e9m je velmi k\u0159ehk\u00fd a \u017ee nad n\u00edm nem\u00e1me \u017e\u00e1dnou kontrolu. Na druhou stranu, lok\u00e1ln\u00ed doru\u010dovac\u00ed kapacity a procesy doznaly b\u011bhem t\u00e9to doby zna\u010dn\u00e9ho zlep\u0161en\u00ed. Co tedy m\u016f\u017eeme ud\u011blat pro to, abychom toho vyu\u017eili a optimalizovali v\u0161e, co m\u016f\u017eeme ovlivnit my samy, a maximalizovali tak n\u00e1\u0161 digit\u00e1ln\u00ed obchodn\u00ed model?<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vyu\u017eijte v\u00fdhod digit\u00e1ln\u00edho sv\u011bta<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tJednou z v\u011bc\u00ed, kter\u00e1 je zcela v na\u0161ich rukou, je rychlost a rozsah prodeje na\u0161ich produkt\u016f a slu\u017eeb. \u00dasp\u011bch klasick\u00fdch kamenn\u00fdch prodejen je z\u00e1visl\u00fd na fyzick\u00e9 n\u00e1v\u0161t\u011bvnosti. Na tu p\u016fsob\u00ed sez\u00f3nnost, po\u010das\u00ed a dal\u0161\u00ed faktory spojen\u00e9 s danou lokalitou a ty se jen t\u011b\u017eko ovliv\u0148uj\u00ed. V p\u0159<\/span>\u00edpad\u011b e-commerce ale jednodu\u0161e p\u0159esunete svou v\u00fdkladn\u00ed sk\u0159\u00ed\u0148 p\u0159esn\u011b tam, kde konverze z digit\u00e1ln\u00edho provozu p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed zisky. M\u016f\u017eete b\u00fdt klidn\u011b lond\u00fdnsk\u00fd Harrods nebo Macy\u2019s z New Yorku, ale pokud v\u0161e vsad\u00edte na klasick\u00fd obchodn\u00ed model kamenn\u00fdch prodejen, z\u00e1kazn\u00edci, kter\u00e9 tolik pot\u0159ebujete, zkr\u00e1tka nemus\u00ed j\u00edt okolo.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Optimalizujte sv\u016fj digit\u00e1ln\u00ed obchodn\u00ed model<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPokud e-commerce provozovatel optimalizuje<\/span> svou strategii kliknut\u00ed (click strategy), m\u016f\u017ee z\u00edskat vy\u0161\u0161\u00ed webovou n\u00e1v\u0161t\u011bvnost. V\u011bt\u0161inou toho doc\u00edl\u00ed kvalitn\u00edmi webov\u00fdmi str\u00e1nkami poh\u00e1n\u011bn\u00fdmi efektivn\u00edm SEO (Search Engine O<\/span>ptimization \u2013 optimalizace pro vyhled\u00e1va\u010de) nebo PPC (Pay Per Click \u2013 platba za proklik). N\u00e1sledn\u011b ale mus\u00ed provozovatel s touto vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost\u00ed pracovat. M\u011b\u0159iteln\u00fdm faktorem \u010d\u00edslo jedna je v p\u0159\u00edpad\u011b konverz\u00ed tzv. bounce rate, tedy m\u00edra opu\u0161t\u011bn\u00ed str\u00e1nky.<\/span> Ta, stru\u010dn\u011b \u0159e\u010deno, sleduje pod\u00edl n\u00e1v\u0161t\u011bv s okam\u017eit\u00fdm opu\u0161t\u011bn\u00edm a celkov\u00fdm po\u010dtem n\u00e1v\u0161t\u011bv.<\/span> A pr\u00e1v\u011b e-commerce provozovatel\u00e9 m\u016f\u017eou tento faktor p\u0159\u00edmo ovlivnit. Slou\u017e\u00ed jim k tomu neust\u00e1le se rozv\u00edjej\u00edc\u00ed technologick\u00e9 inovace nebo dokonce v\u011bda o efektivn\u00ed navigaci na str\u00e1nk\u00e1ch a v obsahu. Kl\u00ed\u010dem k \u00fasp\u011bchu je tak p\u0159etavit n\u00e1v\u0161t\u011bvu webu do konverze, tedy do po\u017eadovan\u00e9 akce. Pokud se tak nestane, znamen\u00e1 to, \u017ee v oblasti digitalizace selh\u00e1v\u00e1te.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Inspirujte se u nejlep\u0161\u00edch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tO s\u00edle digitalizace v\u00e1s p\u0159esv\u011bd\u010d\u00ed dva p\u0159\u00edklady \u00fasp\u011b\u0161n\u00fdch, \u010dist\u011b digit\u00e1ln\u00edch zna\u010dek. Gymsha<\/span>rk je britsk\u00e1 zn<\/span>a\u010dka sportovn\u00edho oble\u010den\u00ed zalo\u017een\u00e1 Benem Francisem. Jej\u00ed kan\u00e1ly prodeje jsou pouze digit\u00e1ln\u00ed a v\u0161e prod\u00e1v\u00e1 online. <\/span>V sou\u010dasn\u00e9 dob\u011b m\u00e1 hodnotu 1 miliardy dolar\u016f. Je to o to p\u016fsobiv\u011bj\u0161\u00ed, \u017ee spole\u010dnost za<\/span>znamenala mnohem vy\u0161\u0161\u00ed r\u016fst ne\u017e Adidas, Nike a dal\u0161\u00ed glob\u00e1ln\u00ed zna\u010dky. \u010cist\u011b digit\u00e1ln\u00ed model obchodu ale funguje tak\u00e9 na jin\u00e9 produkty. <\/span>Je\u0161t\u011b v roce 2000, v dob\u011b prvn\u00ed internetov\u00e9 bubliny,<\/span> vytvo\u0159ila <\/span>britka N<\/span>atalie Massenet od kuchy\u0148sk\u00e9ho stolu zna\u010dku Net-a-Porter, kter\u00e1 u\u017e v t\u00e9 dob\u011b p\u0159in\u00e1\u0161ela movit\u011bj\u0161\u00edm spot\u0159ebitel\u016fm \u0161pi\u010dkovou m\u00f3du online. To bylo v sektoru luxusn\u00ed m\u00f3dy nesl\u00fdchan\u00e9. Proz\u00edrav\u00ed pr\u016fkopn\u00edci, jako jsou pr\u00e1v\u011b Natalie Massenet a Ben Francis, n\u00e1m ukazuj\u00ed, \u017ee cesta k \u00fasp\u011bchu vede p\u0159es rychle se rozv\u00edjej\u00edc\u00ed digitalizaci.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Z\u00edskejte v\u00fdhody V-tailu prodejem p\u0159es video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tChcete tak\u00e9 vyu\u017e\u00edt v\u00fdhody digit\u00e1ln\u00edho sv\u011bta naplno? zoen.shop je v\u00fdkonn\u00fdm prodejn\u00edm kan\u00e1lem, kter\u00fd je schopn\u00fd p\u0159etavit vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost w<\/span>ebu na vysok\u00e9 p\u0159\u00edjmy. J<\/span>ak u\u017e jsme nazna\u010dili v\u00fd\u0161e, inovace na konci digit\u00e1ln\u00edho procesu jsou kontrolovateln\u00fdm a p\u0159\u00edmo ovlivniteln\u00fdm aspektem va\u0161eho podnik\u00e1n\u00ed. Uv\u011bdomovali si to tak\u00e9 pr\u016fkopn\u00edci v oblasti e-commerce, kter\u00e9 hnala urputn\u00e1 touha d\u011blat v\u011bci l\u00e9pe a inovac\u00ed se neb\u00e1li. P\u0159esn\u011b o tom je tak\u00e9 zoen.shop. Je toti\u017e jedno, jak \u00fa\u017easn\u00fd produkt nebo slu\u017ebu uvedete na trh, pokud neprob\u011bhne po\u017eadovan\u00e1 konverze. \u017dijeme v globalizovan\u00e9m sv\u011bt\u011b, ve kter\u00e9m nad spoustou v\u011bc\u00ed nem\u00e1me p\u0159\u00edmou kontrolu, ale digitalizace je prostorem, kde m\u016f\u017eeme maximalizovat sv\u00e9 v\u00fdsledky a zisk sv\u00fdm vlastn\u00edm jedn\u00e1n\u00edm.<\/span>\r\n\r\nSpojte se s n\u00e1mi!<\/span>\r\n\r\nP\u0159iprav\u00edme a rozjedem spolu v\u00e1\u0161 V-tail. D\u00edky zoen.shop se setk\u00e1te s va\u0161imi z\u00e1kazn\u00edky tv\u00e1\u0159\u00ed v tv\u00e1\u0159. Videocall je toti\u017e p\u0159esn\u011b to, co n\u00e1s v\u0161echny v dob\u011b digitalizace dok\u00e1\u017ee spojit.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u017dijeme ve sv\u011bt\u011b, kde se v\u00fdroba odehr\u00e1v\u00e1 glob\u00e1ln\u011b. N\u00e1sledkem toho se provoz lodn\u00ed i leteck\u00e9 dopravy st\u00e1v\u00e1 kritick\u00fdm. Celosv\u011btov\u00e1 popt\u00e1vka po produkci je ale poh\u00e1n\u011bna prodejem. A je zaj\u00edmav\u00e9, \u017ee ten se \u010d\u00edm d\u00e1l v\u00edce odehr\u00e1v\u00e1 v online prostoru…<\/p>\n","protected":false},"author":2,"featured_media":4630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"yoast_head":"\nDigitalizace, evoluce, nebo z\u00e1nik - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/cs\/digitalizace-evoluce-nebo-zanik\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizace, evoluce, nebo z\u00e1nik - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"\u017dijeme ve sv\u011bt\u011b, kde se v\u00fdroba odehr\u00e1v\u00e1 glob\u00e1ln\u011b. 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