{"id":5906,"date":"2021-10-19T08:57:00","date_gmt":"2021-10-19T07:57:00","guid":{"rendered":"https:\/\/zoen.shop\/co-sa-mozete-od-influencerov-naucit\/"},"modified":"2021-12-07T10:54:43","modified_gmt":"2021-12-07T09:54:43","slug":"co-sa-mozete-od-influencerov-naucit","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/co-sa-mozete-od-influencerov-naucit\/","title":{"rendered":"\u010co sa m\u00f4\u017eete od influencerov nau\u010di\u0165?"},"content":{"rendered":"\t\t
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\u010co sa m\u00f4\u017eete od influencerov nau\u010di\u0165?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Influenceri dok\u00e1\u017eu na soci\u00e1lnych sie\u0165ach viac ne\u017e len \u0161p\u00fali\u0165 pery a foti\u0165 sa na prepychov\u00fdch dovolenk\u00e1ch. T\u00ed najlep\u0161\u00ed maj\u00fa dosah na mili\u00f3ny \u013eud\u00ed a ve\u013ek\u00e9 zna\u010dky s\u00fa schopn\u00e9 im do vrecka \u0161upn\u00fa\u0165 nemal\u00e9 peniaze len preto, aby sa s nimi mohli spoji\u0165. Nikto u\u010den\u00fd z neba nespadol a ke\u010f\u017ee influenceri ka\u017ed\u00fd de\u0148 ovplyv\u0148uj\u00fa ve\u013ek\u00e9 masy, mo\u017eno je na mieste sa od nich nie\u010do priu\u010di\u0165. Tak sa na to pozrime:<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Publikum<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prioritou \u010d\u00edslo jeden, a to pre ak\u00fako\u013evek zna\u010dku, influencera \u010di online predaj\u0148u, je vybudova\u0165 si stabiln\u00e9 publikum. Nie ste influenceri, tak\u017ee miesto YouTube, Facebook a Instagram sledovate\u013eov si vytvorte publikum vystavan\u00e9 zo z\u00edskan\u00fdch e-mailov\u00fdch adries. Skvel\u00e9 je spoji\u0165 sa s publikom cez viacer\u00e9 apky naraz ako napr\u00edklad cez Telegram kan\u00e1ly alebo Discord. Spr\u00e1vne zvolen\u00fd komunika\u010dn\u00fd prostriedok v\u0161ak z\u00e1vis\u00ed od konkr\u00e9tneho publika. Zatia\u013e \u010do Discord vyu\u017e\u00edvaj\u00fa sk\u00f4r mlad\u0161ie ro\u010dn\u00edky, a to najm\u00e4 hr\u00e1\u010di po\u010d\u00edta\u010dov\u00fdch hier, tak t\u00fdch star\u0161\u00edch zase zastihnete na e-mailoch. Predstavte si, \u017ee m\u00e1te svoj vlastn\u00fd MailChimp \u00fa\u010det, cez ktor\u00fd ka\u017ed\u00fd t\u00fd\u017ede\u0148 odo\u0161lete newsletter s inform\u00e1ciou o novom produkte \u010di slu\u017ebe. M\u00e1te vlastn\u00fa vin\u00e1re\u0148? Tak sk\u00faste do newsletteru ka\u017ed\u00fd t\u00fd\u017ede\u0148 prida\u0165 inform\u00e1cie v podobe mini blogu, ktor\u00fd bude zh\u0155\u0148a\u0165 najpopul\u00e1rnej\u0161ie zna\u010dky v\u00edn, s nimi s\u00favisiace vide\u00e1, obr\u00e1zky \u010di in\u00e9 zauj\u00edmavosti. Z\u00e1rove\u0148 do neho m\u00f4\u017eete prida\u0165 konkr\u00e9tny zoen.shop link, cez ktor\u00fd sa s vami m\u00f4\u017eu \u013eudia z publika stretn\u00fa\u0165 tv\u00e1rou v tv\u00e1r a vy tak m\u00e1te \u0161ancu na predaj nejak\u00e9ho produktu. Asi tak nejako by to robili influenceri. Vytvorte si svoje publikum, uk\u00e1\u017ete mu, \u017ee v\u00e1m m\u00f4\u017eu veri\u0165 a n\u00e1sledne vyu\u017eite silu V-tailu pomocou odkazov na v\u00e1\u0161 obchod.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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D\u00f4le\u017eit\u00e9 je na\u010dasovanie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u013dudia s\u00fa bytosti predv\u00eddate\u013en\u00e9. Ka\u017ed\u00fd z n\u00e1s zvykne robi\u0165 konkr\u00e9tne veci v konkr\u00e9tnom \u010dase. Jedno z tajomstiev influencerov je, \u017ee vedia, kedy a kde si ich obsah publikum prezer\u00e1. D\u00e1 sa to jednoducho zisti\u0165, a to cez Google Analytics, CRM d\u00e1ta (Customer Management), cez d\u00e1ta na \u00fa\u010dtoch soci\u00e1lnych siet\u00ed alebo v\u010faka sledovaniu objedn\u00e1vok \u010di \u010dasov, kedy \u013eudia volaj\u00fa na va\u0161u z\u00e1kazn\u00edcku linku. Predajom cez videohovory dok\u00e1\u017eete po\u013eud\u0161ti\u0165 z\u00e1\u017eitok z budovania vz\u0165ahov a z\u00e1rove\u0148 m\u00f4\u017eete vyu\u017ei\u0165 v\u0161etky dostupn\u00e9 d\u00e1ta na maximaliz\u00e1ciu v\u00fdsledkov va\u0161ej zna\u010dky. zoen.shop prep\u00e1ja technol\u00f3gie s pocitom \u013eudskosti aj preto, \u017ee \u010dlovek chce nakupova\u0165 v\u017edy od \u010dloveka. Z o\u010d\u00ed do o\u010d\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Identita zna\u010dky<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chcete vedie\u0165, \u010do to identita zna\u010dky vlastne je? Je to viac ne\u017e len logo. Akoby ste pridali do svojich produktov a slu\u017eieb nejak\u00fa chutn\u00fa a vo\u0148av\u00fa ingredienciu navy\u0161e. Zah\u0155\u0148a to, ak\u00fdm \u0161t\u00fdlom sa zna\u010dka vyjadruje, ak\u00fd typ fontu pou\u017e\u00edva alebo ak\u00e9 pocity vyvol\u00e1va vizualita celej jej komunik\u00e1cie. Predstavte si, \u017ee pred\u00e1vate skateboardy gener\u00e1cii Z. Ako by mala vyzera\u0165 zna\u010dka, ktor\u00e1 s nimi bude komunikova\u0165? \u010co by mal ma\u0165 oble\u010den\u00e9 predajca? Ak by ste mali na sebe oblek a mot\u00fdlika, asi ich neoh\u00farite. To ist\u00e9 plat\u00ed pre spolo\u010dnos\u0165, ktor\u00e1 pon\u00faka napr\u00edklad profesion\u00e1lne finan\u010dn\u00e9 slu\u017eby. Svojich klientov by asi neoslovili roz\u0165ahanou mikinou s drz\u00fdm sloganom na hrudi.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kmene<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00ed naj\u0161ikovnej\u0161\u00ed influenceri vedia, \u010do treba urobi\u0165 preto, aby si vybudovali loj\u00e1lnu cie\u013eovku. A to ist\u00e9 m\u00f4\u017eete urobi\u0165 aj vy pre svoj online biznis. Mus\u00edte si vybudova\u0165 nielen samotn\u00fd brand a jeho identitu, ale tie\u017e mus\u00edte publiku pom\u00f4c\u0165 s vybudovan\u00edm ich vlastnej identity. Tak vznikn\u00fa \u201enov\u00e9 kmene\u201d, \u010di\u017ee cie\u013eovky, ktor\u00fdm m\u00f4\u017eete pred\u00e1va\u0165 to, po \u010dom im srdce pi\u0161t\u00ed. Predstavte si, \u017ee chcete preda\u0165 l\u00edstky na kurz t\u00fdkaj\u00faci sa vzdel\u00e1vania v oblasti kryptomien. M\u00e1te k dispoz\u00edcii napr\u00edklad bitcoinov\u00fdch nad\u0161encov, ktor\u00ed veria, \u017ee Bitcoin spas\u00ed svet. A presne t\u00fdchto \u013eud\u00ed chcete oslovi\u0165! Chcete, aby sa v\u010faka v\u00e1\u0161mu produktu \u010di slu\u017ebe c\u00edtili s\u00fa\u010das\u0165ou \u201ekme\u0148a\u201d. \u010c\u00edm viac sa k uspokojeniu potrieb tohto kme\u0148a pribl\u00ed\u017eite, t\u00fdm viac si z\u00edskate aj ich lojalitu a n\u00e1sledn\u00fa oddanos\u0165 vo\u010di va\u0161ej zna\u010dke. Predaj cez videohovory v\u00e1m umo\u017en\u00ed ich zo\u010di-vo\u010di presved\u010di\u0165 o tom, \u017ee v\u00e1\u0161 produkt je odpove\u010fou na ich prosby.<\/p>\n

Spojme sa.<\/strong><\/p>\n

Sta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Influenceri dok\u00e1\u017eu na soci\u00e1lnych sie\u0165ach viac ne\u017e len \u0161p\u00fali\u0165 pery a foti\u0165 sa na prepychov\u00fdch dovolenk\u00e1ch. T\u00ed najlep\u0161\u00ed maj\u00fa dosah na mili\u00f3ny \u013eud\u00ed a ve\u013ek\u00e9 zna\u010dky s\u00fa schopn\u00e9 im do vrecka \u0161upn\u00fa\u0165 nemal\u00e9 peniaze len preto, aby sa s nimi mohli spoji\u0165. Nikto u\u010den\u00fd z neba nespadol…<\/p>\n","protected":false},"author":2,"featured_media":3800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\n\u010co sa m\u00f4\u017eete od influencerov nau\u010di\u0165? - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/co-sa-mozete-od-influencerov-naucit\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010co sa m\u00f4\u017eete od influencerov nau\u010di\u0165? - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Influenceri dok\u00e1\u017eu na soci\u00e1lnych sie\u0165ach viac ne\u017e len \u0161p\u00fali\u0165 pery a foti\u0165 sa na prepychov\u00fdch dovolenk\u00e1ch. 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