{"id":5918,"date":"2021-11-02T08:42:34","date_gmt":"2021-11-02T07:42:34","guid":{"rendered":"https:\/\/zoen.shop\/cenove-strategie-pre-online-a-offline-obchody\/"},"modified":"2021-12-07T23:21:44","modified_gmt":"2021-12-07T22:21:44","slug":"cenove-strategie-pre-online-a-offline-obchody","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/cenove-strategie-pre-online-a-offline-obchody\/","title":{"rendered":"Cenov\u00e9 strat\u00e9gie pre online a offline obchody"},"content":{"rendered":"\t\t
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Cenov\u00e9 strat\u00e9gie pre online a offline obchody<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cenov\u00e9 strat\u00e9gie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jednou z va\u0161ich naj\u010dastej\u0161\u00edch ot\u00e1zok je t\u00e1, ktor\u00e1 sa t\u00fdka cenotvorby. Mala by sa na produkty a slu\u017eby predan\u00e9 cez videohovory aplikova\u0165 nejak\u00e1 cenov\u00e1 prir\u00e1\u017eka? To je ve\u013emi dobr\u00e1 ot\u00e1zka a odpove\u010fou je, \u017ee pri cenotvorbe je fajn pozera\u0165 sa na \u0148u o\u010dami z\u00e1kazn\u00edka. Pokojne aj cez videohovor.<\/p>\n

Cel\u00e1 veda t\u00fdkaj\u00faca sa cenotvorby retailerov, e-tailerov \u010di V-tailerov m\u00f4\u017ee by\u0165 jednoduch\u00e1 alebo komplexn\u00e1. Zlat\u00fdm pravidlom je, \u017ee cena je to, \u010do pon\u00fakate, no skuto\u010dne prij\u00edman\u00e1 je sk\u00f4r hodnota produktu \u010di slu\u017eby. Vezmite si pr\u00edklad z nasleduj\u00faceho tradi\u010dn\u00e9ho biznis modelu. Re\u0161taur\u00e1cia m\u00f4\u017ee ma\u0165 v jed\u00e1lnom l\u00edstku denn\u00e9 menu za v\u00fdhodn\u00e9 ceny, no \u0161peciality bud\u00fa pon\u00fakan\u00e9 cez \u013eud\u00ed, teda cez \u010da\u0161n\u00edkov a \u010da\u0161n\u00ed\u010dky. Existuje nieko\u013eko d\u00f4vodov na aplikovanie dynamickej cenotvorby, najm\u00e4, ke\u010f sa produkty pred\u00e1vaj\u00fa mimo webov\u00fdch str\u00e1nok. T\u00fdm m\u00e1me na mysli to, \u017ee odprezentovanie a predaj produktov \u010di slu\u017eieb sa uskuto\u010d\u0148uje medzi \u013eu\u010fmi a nie cez nejak\u00e9 kliky na e-shope. Sk\u00fasme si to pribl\u00ed\u017ei\u0165 na pr\u00edklade vin\u00e1rstva.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cenu tvor\u00ed pridan\u00e1 hodnota<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na\u0161e imagin\u00e1rne vin\u00e1rstvo pred\u00e1va kvalitn\u00e9 v\u00edna u\u017e nieko\u013eko gener\u00e1ci\u00ed. Ich pr\u00edjmy tvoria predaje priamo vo vin\u00e1rskych pivniciach s rustik\u00e1lnym n\u00e1dychom, ktor\u00e9 s\u00fa star\u00e9 250 rokov. Z\u00e1rove\u0148 tam z\u00e1kazn\u00edkom pon\u00fakaj\u00fa ochutn\u00e1vku v\u00edna a kvalitn\u00fdch lok\u00e1lnych syrov. Touto ochutn\u00e1vkou ich sprev\u00e1dza folkov\u00e1 kapela a priamy predaj exkluz\u00edvneho v\u00edna a spom\u00ednan\u00fdch syrov. Okrem toho, \u017ee maj\u00fa v ponuke v\u00edno zbieran\u00e9 a vyroben\u00e9 priamo rukami samotn\u00fdch vlastn\u00edkov vinohradov, tak v r\u00e1mci r\u00fdchlo rast\u00faceho V-tail online biznisu pon\u00fakaj\u00fa aj \u0161peci\u00e1lne k\u00fasky pr\u00e9miov\u00fdch flia\u0161 pre naozajstn\u00fdch znalcov v\u00edna.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sez\u00f3nne prir\u00e1\u017eky<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vianoce s\u00fa za dverami a predaj v\u00edna cez e-shop je dnes u\u017e be\u017en\u00fd. No kone\u010dne na to m\u00f4\u017eete vyu\u017ei\u0165 aj videohovor cez zoen.shop. Pre\u010do sa to oplat\u00ed? Preto\u017ee okrem predaja samotn\u00fdch flia\u0161 m\u00f4\u017eete z\u00e1kazn\u00edkom ako viano\u010dn\u00fd dar\u010dek pon\u00faknu\u0165 aj v\u00edkendov\u00e9 prehliadky vinice. Navy\u0161e, v\u010faka komunik\u00e1cii tv\u00e1rou v tv\u00e1r si s klientom vytvor\u00edte u\u017e\u0161\u00ed vz\u0165ah, pri\u010dom s\u00fa\u010das\u0165ou videohovoru m\u00f4\u017ee by\u0165 aj uk\u00e1\u017eka samotn\u00fdch priestorov. Priemern\u00e1 hodnota predaja je v porovnan\u00ed s predch\u00e1dzaj\u00facimi Vianocami pribli\u017ene dvojn\u00e1sobn\u00e1 a upselling je samozrejmos\u0165ou. V\u010faka predaju cez videohovor tak u\u017e nemus\u00edte h\u013eada\u0165 z\u00e1kazn\u00edkov, ktor\u00ed min\u00fa najviac pe\u0148az\u00ed. V tomto obdob\u00ed v\u00e1m jednoducho v\u0161etci zaplatia viac, u\u017e len kv\u00f4li priamej komunik\u00e1cii z o\u010d\u00ed do o\u010d\u00ed.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cenov\u00e1 variabilita<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Z\u00e1kazn\u00edci nie s\u00fa hl\u00fapi a obchodn\u00edci sa sna\u017eia by\u0165 f\u00e9rov\u00ed. Navy\u0161e, vieme, \u017ee z\u00e1kazn\u00edci si ceny nieko\u013ekokr\u00e1t porovn\u00e1vaj\u00fa predt\u00fdm, ne\u017e nak\u00fapia. Taktie\u017e vieme, \u017ee existuj\u00fa r\u00f4zne cenov\u00e9 porovn\u00e1va\u010de a recenzie, ktor\u00e9 ich rozhodovanie ovplyv\u0148uj\u00fa. M\u00f4\u017ee teda V-tailer pon\u00faknu\u0165 cenov\u00fa strat\u00e9giu, ktor\u00e1 pred\u00e1 ten ist\u00fd produkt s vy\u0161\u0161ou cenou prostredn\u00edctvom jedn\u00e9ho kan\u00e1la a s ni\u017e\u0161ou cenou cez kan\u00e1l in\u00fd? Odpove\u010fou je, \u017ee produkty zabalen\u00e9 do \u0161peci\u00e1lnych pon\u00fak, pokro\u010dil\u00fdch uveden\u00ed na trh a exkluz\u00edvnych komunika\u010dn\u00fdch kan\u00e1lov to urobi\u0165 m\u00f4\u017eu. Nejde v\u0161ak len o pr\u00edpad zvy\u0161ovania cien, ale sk\u00f4r o pridanie pr\u00e9miovej slu\u017eby alebo pridanej hodnoty v r\u00e1mci vyu\u017eitia videohovoru. My vieme, AKO preda\u0165, vy viete, \u010cO preda\u0165.<\/p>\n

Spojme sa.<\/strong><\/p>\n

Sta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cel\u00e1 veda t\u00fdkaj\u00faca sa cenotvorby retailerov, e-tailerov \u010di V-tailerov m\u00f4\u017ee by\u0165 jednoduch\u00e1 alebo komplexn\u00e1. Zlat\u00fdm pravidlom je, \u017ee cena je to, \u010do pon\u00fakate, no skuto\u010dne prij\u00edman\u00e1 je sk\u00f4r hodnota produktu \u010di slu\u017eby. Vezmite si pr\u00edklad z nasleduj\u00faceho tradi\u010dn\u00e9ho biznis modelu.<\/p>\n","protected":false},"author":2,"featured_media":3806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\nCenov\u00e9 strat\u00e9gie pre online a offline obchody - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/cenove-strategie-pre-online-a-offline-obchody\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cenov\u00e9 strat\u00e9gie pre online a offline obchody - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Cel\u00e1 veda t\u00fdkaj\u00faca sa cenotvorby retailerov, e-tailerov \u010di V-tailerov m\u00f4\u017ee by\u0165 jednoduch\u00e1 alebo komplexn\u00e1. 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