{"id":6024,"date":"2021-12-14T08:26:58","date_gmt":"2021-12-14T07:26:58","guid":{"rendered":"https:\/\/zoen.shop\/buducnost-retailu-je-v-tail\/"},"modified":"2021-12-22T12:11:40","modified_gmt":"2021-12-22T11:11:40","slug":"buducnost-retailu-je-v-tail","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/buducnost-retailu-je-v-tail\/","title":{"rendered":"Bud\u00facnos\u0165 retailu je V-tail"},"content":{"rendered":"\t\t
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Bud\u00facnos\u0165 retailu je V-tail<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Predstavte si bl\u00e1zniv\u00fd biznis model, v ktorom sa mus\u00edte zaviaza\u0165 k dlhodob\u00e9mu pren\u00e1jmu obchodn\u00e9ho priestoru, a to pokojne aj na viac ako 10 a\u017e 20 rokov. Aby toho nebolo m\u00e1lo, tak v pr\u00edpade, \u017ee sa priestor nach\u00e1dza v mestskej \u010dasti, budete musie\u0165 \u0161t\u00e1tu e\u0161te aj plati\u0165 da\u0148 alebo odvody navy\u0161e. A nezabudnite k tomu tie\u017e prir\u00e1ta\u0165 poplatky za slu\u017eby a <\/span>\u201e<\/span>pracovn\u00e9 pom\u00f4cky\u201d ako telef\u00f3n, internet, voda \u010di energie.<\/span><\/p>\n

E\u0161te pred samotn\u00fdm otvoren\u00edm obchodu tak mus\u00edte vynalo\u017ei\u0165 zna\u010dn\u00fd kapit\u00e1l na to, aby ste ho v\u00f4bec zariadili. Bohu\u017eia\u013e, trendy sa menia, opotrebovanie interi\u00e9ru zanech\u00e1 stopu na va\u0161ich invest\u00edci\u00e1ch a v\u00e1m neostane ni\u010d in\u00e9, ne\u017e priestor neust\u00e1le obnovova\u0165.<\/span><\/p>\n

S\u00fa\u010das\u0165ou obchodovania s\u00fa aj marketingov\u00e9 materi\u00e1ly, ktor\u00e9 treba vymyslie\u0165, vytla\u010di\u0165 a da\u0165 do obehu. Kr\u00e1de\u017e skladov\u00fdch z\u00e1sob je neust\u00e1le riziko a finan\u010dn\u00e1 z\u00e1\u0165a\u017e v podobe vhodn\u00e9ho naskladnenia vytv\u00e1ra tlak na cash flow. No hroz\u00ed tu toho viac. V\u00e1\u0161 biznis bude potrebova\u0165 poistenie skladov\u00fdch z\u00e1sob a obchodn\u00e9ho priestoru, a to vr\u00e1tane hmotnej zodpovednosti \u013eud\u00ed, ktor\u00ed na prev\u00e1dzke bud\u00fa pracova\u0165. Sn\u00e1\u010f sa po tom v\u0161etko uk\u00e1\u017eu aj nejak\u00ed t\u00ed z\u00e1kazn\u00edci.<\/span><\/p>\n

Nech je ak\u00e9ko\u013evek ro\u010dn\u00e9 obdobie, \u010di pr\u0161\u00ed, alebo svieti slnko, zamestnanci musia by\u0165 st\u00e1le dostupn\u00ed a v pozore. Konkurencia mo\u017eno otvor\u00ed br\u00e1ny hne\u010f ved\u013ea v\u00e1s, zna\u010dkov\u00e9 obchody, ktor\u00e9 s\u00fa hnac\u00edm motorom n\u00e1v\u0161tevnosti zanikn\u00fa, zbankrotuj\u00fa alebo ukon\u010dia d\u00f4le\u017eit\u00fd miestny pren\u00e1jom. M\u00f4\u017ee to dokonca skon\u010di\u0165 ove\u013ea hor\u0161ie. Objav\u00ed sa zrazu glob\u00e1lna pand\u00e9mia a po \u013eu\u010foch nebude ani ch\u00fdru, ani slychu, a to na nieko\u013eko t\u00fd\u017ed\u0148ov \u010di mesiacov. No napriek tomu mus\u00edte st\u00e1le plati\u0165 v\u00fddavky za to, \u017ee je obchod otvoren\u00fd, mus\u00edte plati\u0165 zamestnancom a udr\u017eiava\u0165 skladov\u00e9 z\u00e1soby v \u010do najlep\u0161om stave. Ak by ste aj mali \u0161\u0165astie a fungovali \u010falej, produkty mus\u00edte ma\u0165 v\u017edy dostupn\u00e9, a to po\u010das d\u0148a, t\u00fd\u017ed\u0148a a naprie\u010d cel\u00fdm rokom. Tak \u010do, ozrejmili sme v\u00e1m koncept tohto nev\u00fdhodn\u00e9ho old school predaja?<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Glob\u00e1lny dosah<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Existuje v\u0161ak lep\u0161ia alternat\u00edva v podobe glob\u00e1lne pr\u00edstupn\u00e9ho online obchodu a jeho mnoh\u00fdch form\u00e1tov. M\u00f4\u017ee sa pokojne podoba\u0165 Instagram shopu, Spotify \u00fa\u010dtu a mo\u017eno zalo\u017e\u00edte druh\u00fd Amazon. Je to vo va\u0161ich ruk\u00e1ch. Mno\u017estvo z vy\u0161\u0161ie spomenut\u00fdch biznis modelov sa vo va\u0161om pr\u00edpade ani nemus\u00ed uplatni\u0165. Nie je to \u017eiaden revolu\u010dn\u00fd koncept, no pripom\u00edna n\u00e1m \u010dasy n\u00e1\u0161ho sveta, ktor\u00fd kedysi existoval, a to, o ko\u013eko viac je eCommerce atrakt\u00edvnej\u0161\u00ed a univerz\u00e1lnej\u0161\u00ed. No z\u00e1kazn\u00edci chc\u00fa st\u00e1le viac. Dnes si u\u017e m\u00f4\u017eu porovna\u0165 r\u00f4zne n\u00e1stroje a nikdy nekon\u010diace potenci\u00e1lne mo\u017enosti. Nov\u00e9 trendy a zna\u010dky zasahuj\u00fa do zabehnut\u00fdch biznisov, no je to ich prirodzen\u00fd v\u00fdvoj, niet sa \u010domu \u010dudova\u0165. Je to v\u00fdzva, ktor\u00fa agiln\u00e9 podnikanie stimuluje. A nikdy to nebude inak.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Po\u010dlove\u010den\u00e9 V-tail n\u00e1kupy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ako teda m\u00f4\u017eete odl\u00ed\u0161i\u0165 svoj biznis model, \u010di u\u017e retailov\u00fd alebo e-tailov\u00fd? Zlep\u0161ite a redefinujte ho pomocou predajn\u00fdch kan\u00e1lov roz\u0161\u00edren\u00fdch o videonakupovanie. Pr\u00e1ve to posunie online predaj o jeden ve\u013ek\u00fd krok smerom k V-tailu. Predstavte si, \u017ee dok\u00e1\u017eete poskytova\u0165 slu\u017eby jeden na jedn\u00e9ho, tv\u00e1rou v tv\u00e1r, ako v \u010dase klasick\u00fdch obchodov, no so v\u0161etk\u00fdmi v\u00fdhodami onlinov\u00e9ho biznis modelu. Presne to zvl\u00e1dnete v\u010faka zoen.shop. Efekt\u00edvnos\u0165 digit\u00e1lneho dosahu, v\u010faka ktor\u00e9mu je online svet ove\u013ea premakanej\u0161\u00ed, sp\u00e1ja o\u010di, ktor\u00e9 nakupuj\u00fa, s predajom, ktor\u00fd je uskuto\u010dnite\u013en\u00fd v\u010faka videohovoru.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pandemick\u00e9 konce <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u017dijeme vo svete, ktor\u00fd sa radik\u00e1lne a r\u00fdchlo menil a meni\u0165 bude. Luxus ne\u017en\u00e9ho prechodu do onlinu zo star\u00fdch retailov\u00fdch vzorcov bolo kataklizmatick\u00fdm \u0161okom, ktor\u00fd zlo\u017eil tis\u00edcky aj t\u00fdch najv\u00e4\u010d\u0161\u00edch obchodn\u00edkov. Mnoho z nich sa jednoducho stiahli z fyzick\u00e9ho sveta, in\u00ed zase v\u010faka nov\u00fdm majite\u013eom ostali aspo\u0148 v tom onlinovom. Britsk\u00fd gigant Top Shop a zna\u010dka Debenhams, siete obchodn\u00fdch domov, ktor\u00e9 s\u00fa viac ako 200 rokov star\u00e9, dnes funguj\u00fa ako v\u00fdhradne digit\u00e1lne zna\u010dky. GAP UK sa z kamenn\u00fdch obchodov stiahol \u00faplne a v bud\u00facnosti u\u017e bude fungova\u0165 len v online forme. Potrebujete viac d\u00f4kazov o tom, \u017ee retail nabral \u00faplne nov\u00fd smer?<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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N\u00e1kupy bud\u00facnosti<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Konzumenti bud\u00fa chcie\u0165 v\u017edy konzumova\u0165 a my vieme, \u017ee existuje mno\u017estvo sp\u00f4sobov, ako ich ch\u00fa\u0165kam ulahodi\u0165. \u013dudia chc\u00fa dosta\u0165 produkty, po ktor\u00fdch t\u00fa\u017eia, a to od zna\u010diek, ktor\u00e9 miluj\u00fa. Cie\u013eom je robi\u0165 to \u010do najlep\u0161ie. V na\u0161om pon\u00edman\u00ed je t\u00fdm najlep\u0161\u00edm dosta\u0165 z\u00e1\u017eitok z predaja tv\u00e1rou v tv\u00e1r do digit\u00e1lneho sveta. A dar\u00ed sa n\u00e1m to ve\u013emi elegantne, v\u010faka V-tail rie\u0161eniu cez videon\u00e1kupy. Odstr\u00e1ni\u0165 probl\u00e9my pri n\u00e1kupnej ceste je z\u00e1klad a zahrn\u00fa\u0165 do toho aj \u0161tipku \u013eudskosti vo forme interakcie a predaja je na\u0161ou hlavnou prioritou. Zbyto\u010dne budeme tr\u00fachli\u0165 nad star\u00fdm svetom, ktor\u00fd u\u017e neexistuje. Po\u010fme sa rad\u0161ej te\u0161i\u0165 z mo\u017enost\u00ed, ktor\u00e9 zoen.shop pon\u00faka. Ur\u010dite budete s nami s\u00fahlasi\u0165, \u017ee t\u00e1to forma predaja je lep\u0161ia, ne\u017e t\u00e1 kamenno-obchodn\u00e1 a d\u00fafame, \u017ee sa k benefitom V-tailu dostanete sk\u00f4r, ne\u017e va\u0161a konkurencia.<\/span><\/p>\n

Spojme sa.<\/strong><\/p>\n

Sta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ako teda m\u00f4\u017eete odl\u00ed\u0161i\u0165 svoj biznis model, \u010di u\u017e retailov\u00fd alebo e-tailov\u00fd? Zlep\u0161ite a redefinujte ho pomocou predajn\u00fdch kan\u00e1lov roz\u0161\u00edren\u00fdch o videonakupovanie. Pr\u00e1ve to posunie online predaj o jeden ve\u013ek\u00fd krok smerom k V-tailu. Predstavte si, \u017ee dok\u00e1\u017eete poskytova\u0165 slu\u017eby jeden na jedn\u00e9ho, tv\u00e1rou v tv\u00e1r, ako v \u010dase klasick\u00fdch…<\/p>\n","protected":false},"author":2,"featured_media":3851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\nBud\u00facnos\u0165 retailu je V-tail - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/buducnost-retailu-je-v-tail\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bud\u00facnos\u0165 retailu je V-tail - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Ako teda m\u00f4\u017eete odl\u00ed\u0161i\u0165 svoj biznis model, \u010di u\u017e retailov\u00fd alebo e-tailov\u00fd? 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