{"id":6708,"date":"2022-01-11T08:56:53","date_gmt":"2022-01-11T07:56:53","guid":{"rendered":"https:\/\/zoen.shop\/video-ako-novy-predajny-kanal\/"},"modified":"2022-01-27T13:41:19","modified_gmt":"2022-01-27T12:41:19","slug":"video-ako-novy-predajny-kanal","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/video-ako-novy-predajny-kanal\/","title":{"rendered":"VIDEO ako nov\u00fd predajn\u00fd kan\u00e1l"},"content":{"rendered":"\t\t
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VIDEO ako nov\u00fd predajn\u00fd kan\u00e1l<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hovor\u00ed sa, \u017ee jedinou nemennou vecou v \u017eivote je zmena. V tomto r\u00fdchlo pohybuj\u00facom sa svete ost\u00e1va statick\u00e9 azda jedin\u00e9, a to tri z\u00e1kladn\u00e9 elementy obchodovania \u2013 produkty alebo slu\u017eby, predajcovia a z\u00e1kazn\u00edci. To, ako sa to v\u0161etko spoj\u00ed do transakcie je jednou z najv\u00e4\u010d\u0161\u00edch transform\u00e1ci\u00ed, ak\u00e9 sme videli od \u010dias budovania hlavn\u00fdch obchodn\u00fdch ul\u00edc a\u017e po internetov\u00fa revol\u00faciu. No veci sa rozbili, \u010do znamen\u00e1, \u017ee da\u0165 ich sp\u00e4\u0165 dokopy v tomto extr\u00e9mne prepojenom svete je u\u017e dnes tro\u0161ku odli\u0161n\u00e9.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Digit\u00e1lne obrazovky s\u00fa nov\u00e9 v\u00fdklady obchodov<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ako sme sa tak presunuli na koniec 90. rokov a vst\u00fapili do nov\u00e9ho mil\u00e9nia, bez toho, aby sme to vedeli, sme sa stali svedkami vrcholu prezdoben\u00fdch v\u00fdkladov. Predaj v kamenn\u00fdch obchodoch mal \u010doskoro upadn\u00fa\u0165. Pravda\u017ee, na za\u010diatku storo\u010dia existovali zna\u010dn\u00e9 pochybnosti o internetovej revol\u00facii v r\u00e1mci retailu. S\u00e1m Bill Gates pova\u017eoval internet za do\u010dasn\u00fd m\u00f3dny v\u00fdstrelok.<\/p>\n

V kontexte videon\u00e1kupov, V-commerce alias V-tailu, sa digit\u00e1lna obrazovka svoj\u00edm sp\u00f4sobom stala nov\u00fdm predajn\u00fdm v\u00fdkladom. Obrazovka m\u00e1 dokonca ove\u013ea v\u00e4\u010d\u0161iu silu, ne\u017e klasick\u00fd obchodn\u00fd v\u00fdklad. Optimaliz\u00e1cia obrazovky pre V-tail je vlastne esenciou platformy zoen.shop. Umo\u017e\u0148uje toti\u017e predajcom v\u00fdrazne vyu\u017ei\u0165 predajn\u00fd kan\u00e1l nad r\u00e1mec t\u00fdch najdivokej\u0161\u00edch snov o r\u00fdchlo mizn\u00facej v\u00fdlohe.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prezent\u00e1cia produktu<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V-tail umo\u017e\u0148uje obchodn\u00edkom roz\u0161\u00edri\u0165 priestor na prezent\u00e1ciu ich produktov \u010di slu\u017eieb. Tento nov\u00fd typ v\u00fdkladu mo\u017eno tvoria jednoduch\u00e9 obr\u00e1zky, vide\u00e1 \u010di webin\u00e1re s n\u00e1zorn\u00fdmi uk\u00e1\u017ekami alebo \u017eiv\u00fdmi prenosmi tv\u00e1rou v tv\u00e1r, no je to ove\u013ea viac p\u00fatavej\u0161ie a podmanivej\u0161ie ne\u017e skupina figur\u00edn vo v\u00fdklade na upr\u0161anej ulici s predava\u010dmi bez z\u00e1ujmu, ktor\u00fdm ch\u00fdbaj\u00fa vedomosti a entuziazmus.<\/p>\n

To, \u010do sa obchodn\u00edk rozhodne s digit\u00e1lnym v\u00fdkladom spravi\u0165, je na \u0148om. Najm\u00fadrej\u0161ie je vybudova\u0165 CRM (customer relationship management) syst\u00e9m vo forme z\u00e1\u017eitku, z\u00edskavania z\u00e1kazn\u00edckych d\u00e1t, remarketovania adekv\u00e1tnym skupin\u00e1m z\u00e1kazn\u00edkov cez exkluz\u00edvne ponuky a digit\u00e1lnych obchodn\u00fdch eventov. Vo V-tail svete nen\u00e1jdete \u017eiadne figur\u00edny, a to ani na jednej strane v\u00fdkladn\u00e9ho skla.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prepnite klasick\u00fd predaj alebo upsell<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V-tail nefunguje len na princ\u00edpe produktov zobrazen\u00fdch na statickej str\u00e1nke. Tie v podstate pon\u00fakaj\u00fa digit\u00e1lne katal\u00f3gy, tak\u017ee je to sk\u00f4r bin\u00e1rne prostredie. To znamen\u00e1, \u017ee produkt je bu\u010f na sklade alebo nedostupn\u00fd, v spr\u00e1vnej\u00a0 ve\u013ekosti alebo v zlej. Pozrite sa na v\u0161etko z poh\u013eadu z\u00e1kazn\u00edka a uvid\u00edte, ako jednoducho sa d\u00e1 pr\u00eds\u0165 o obchodn\u00e9 pr\u00edle\u017eitosti.<\/p>\n

V\u010faka V-tailu m\u00f4\u017eete znova vyu\u017ei\u0165 hodnotu \u201e\u017eiv\u00e9ho\u201d \u010dloveka, ktor\u00fd dok\u00e1\u017ee pred\u00e1va\u0165 produkty a slu\u017eby na z\u00e1klade toho najlep\u0161ieho v\u00fdberu s oh\u013eadom na dynamiku z\u00e1sob. In\u00fdmi slovami, stane sa predajcom, ktor\u00fd naozaj pred\u00e1va. V\u010faka V-tailu z\u00edskate v\u00fdhodu D2C (Direct to Consumer) s t\u00fdm, \u017ee sa oslobod\u00edte od fyzick\u00fdch obmedzen\u00ed predaja v prostred\u00ed kamenn\u00e9ho obchodu. zoen.shop vyu\u017e\u00edva technol\u00f3giu na po\u013eud\u0161tenie cel\u00e9ho n\u00e1kupn\u00e9ho procesu t\u00fdm, \u017ee skombinuje to najlep\u0161ie z klasick\u00e9ho retailu a trendov\u00e9ho videopredaja.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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zoen.shop v\u00e1s dostane do primetimu<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V-tail je miesto, kde sa oby\u010dajn\u00fd produktov\u00fd kan\u00e1l st\u00e1va hviezdou primetimu, preto\u017ee u\u017e neukazuje len produkt alebo slu\u017ebu, ale sprav\u00ed z toho hotov\u00fa \u0161ou. Prezentujete ich obecenstvu, interagujete s nimi, po\u010d\u00favate ich potreby a priania a tie im n\u00e1sledne pred\u00e1vate. Vzdialenos\u0165 v online mizne, zmen\u0161uje sa priepas\u0165 medzi katal\u00f3gov\u00fdmi str\u00e1nkami a ako pridan\u00e1 hodnota nastupuje zna\u010dkov\u00e1 osobnos\u0165\u00a0 v spojen\u00ed s o\u010dami, ktor\u00e9 la\u010dne kupuj\u00fa. Budovan\u00edm va\u0161ej z\u00e1kazn\u00edckej z\u00e1kladne roz\u0161irujete a osvie\u017eujete produktov\u00fd kan\u00e1l, \u010d\u00edm sa stane hviezdou primetimu de\u0148 \u010do de\u0148. Koniec koncov, predaj tv\u00e1rou v tv\u00e1r je to, \u010do v\u00e1s dostane na v\u00fdslnie.<\/p>\n

Spojme sa.<\/strong><\/p>\n

Sta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hovor\u00ed sa, \u017ee jedinou nemennou vecou v \u017eivote je zmena. V tomto r\u00fdchlo pohybuj\u00facom sa svete ost\u00e1va statick\u00e9 azda jedin\u00e9, a to tri z\u00e1kladn\u00e9 elementy obchodovania \u2013 produkty alebo slu\u017eby, predajcovia a z\u00e1kazn\u00edci. To, ako sa to v\u0161etko spoj\u00ed do transakcie je jednou z najv\u00e4\u010d\u0161\u00edch transform\u00e1ci\u00ed, ak\u00e9 sme videli…<\/p>\n","protected":false},"author":2,"featured_media":4473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\nVIDEO ako nov\u00fd predajn\u00fd kan\u00e1l - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/video-ako-novy-predajny-kanal\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO ako nov\u00fd predajn\u00fd kan\u00e1l - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Hovor\u00ed sa, \u017ee jedinou nemennou vecou v \u017eivote je zmena. 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