{"id":6751,"date":"2022-01-25T08:48:45","date_gmt":"2022-01-25T07:48:45","guid":{"rendered":"https:\/\/zoen.shop\/produktizacia-videonakupov-ako-to-urobit-dobre\/"},"modified":"2022-02-03T20:32:55","modified_gmt":"2022-02-03T19:32:55","slug":"produktizacia-videonakupov-ako-to-urobit-dobre","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/produktizacia-videonakupov-ako-to-urobit-dobre\/","title":{"rendered":"Produktiz\u00e1cia videon\u00e1kupov. Ako to urobi\u0165 dobre?"},"content":{"rendered":"\t\t
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Produktiz\u00e1cia videon\u00e1kupov. Ako to urobi\u0165 dobre?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ke\u010f\u017ee V-tailov\u00e9 videon\u00e1kupy ur\u00fdch\u013euj\u00fa ot\u00e1zku produktiz\u00e1cie, je d\u00f4le\u017eit\u00e9 si ujasni\u0165, \u010do je vlastne pre rast videopredaja najlep\u0161ie. Odpove\u010f je dvojak\u00e1. Po prv\u00e9, potrebujeme hos\u0165uj\u00faceho moder\u00e1tora, teda V\u00c1S. Je to toti\u017e platforma, ktor\u00e1 po\u013eud\u0161\u0165uje z\u00e1\u017eitok z n\u00e1kupu a vyzdvihuje V\u00c1S ako ten najd\u00f4le\u017eitej\u0161\u00ed faktor. Predsa len \u013eudia radi nakupuj\u00fa od \u013eud\u00ed. A ke\u010f\u017ee \u013eudia nakupuj\u00fa produkty a slu\u017eby, tak maximaliz\u00e1cia vizu\u00e1lneho vplyvu je pre predaj naozaj k\u013e\u00fa\u010dov\u00e1. Sta\u010d\u00ed sa pozrie\u0165 na TV reklamy, ktor\u00e9 be\u017eali po\u010das zlatej \u00e9ry informa\u010dn\u00e9ho marketingu, kedy bol produkt zobrazovan\u00fd priamo po\u010das jeho pou\u017e\u00edvania, \u010di u\u017e to bolo jedlo, elektronika, alebo auto. To znamen\u00e1, \u017ee m\u00f4\u017eete vytvori\u0165 promo vide\u00e1 v podobe mini trailerov, ktor\u00e9 produkt perfektne odprezentuj\u00fa tak, \u017ee u\u017e nemus\u00edte st\u00e1le dookola opakova\u0165 svoje nau\u010den\u00e9 predajn\u00e9 <\/span>\u201e<\/span>fr\u00e1zy\u201d a z\u00e1rove\u0148 v\u00e1m umo\u017enia filtrova\u0165 n\u00e1v\u0161tevnos\u0165 webu alebo \u00fa\u010dtu na soci\u00e1lnych sie\u0165ach tak, aby ste boli informovan\u00ed a pripraven\u00ed pred\u00e1va\u0165 z\u00e1kazn\u00edkom najm\u00e4 prostredn\u00edctvom \u017eivej osoby. Ako to m\u00f4\u017ee vyzera\u0165?<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Produkt poh\u00e1\u0148an\u00fd SEO alebo platenou reklamou prin\u00e1\u0161a d\u00f4le\u017eit\u00e9 inform\u00e1cie o produkte \u010di slu\u017ebe. M\u00f4\u017eu by\u0165 vo forme jednoduchej str\u00e1nky, vide\u00ed alebo obr\u00e1zkov. Kliknite \u010falej.<\/span><\/p>\n

Mini trailer alebo in\u00fd vizu\u00e1lny obsah stimuluje call to action alias v\u00fdzvu k akcii. Z\u00e1kladn\u00e9 pochopenie produktu u\u017e nastalo, pri\u010dom bolo vo forme predajn\u00e9ho videa alebo p\u00edsan\u00e9ho obsahu. Nasleduje \u010fal\u0161\u00ed klik.<\/span><\/p>\n

V\u010faka zoen.shop sa s perspekt\u00edvnym z\u00e1kazn\u00edkom stretnete tv\u00e1rou v tv\u00e1r a pon\u00faknete mu svoj vrel\u00fd \u00fasmev, ktor\u00fd predur\u010d\u00ed samotn\u00fd predaj k tomu, aby sa uskuto\u010dnil.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e1 sa v\u00f4bec cez videohovory pred\u00e1va\u0165?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jasn\u00e9. Niekedy sme nemohli vidie\u0165 hudbu, a\u017e k\u00fdm MTV nepriniesla v\u0161etky tie hviezdne videoklipy. Nem\u00f4\u017eeme sa najes\u0165 cez obrazovku smartf\u00f3nu, ale m\u00f4\u017eeme sledova\u0165 Gordona Ramseyho ako za\u017e\u00edva no\u010dn\u00e9 mory v kuchyni. M\u00f4\u017eeme vyprodukova\u0165 ak\u00e9ko\u013evek vizu\u00e1lne dielo, interagova\u0165 so z\u00e1kazn\u00edkmi a zozn\u00e1mi\u0165 sa tak s mnoh\u00fdmi produktmi. Rozsah zapojenia je naozaj \u0161irok\u00fd. Predajca m\u00e1 pln\u00fa kontrolu nad cel\u00fdm z\u00e1\u017eitkom a zoen.shop je len n\u00e1strojom, ktor\u00fd v\u00e1m odomkne skryt\u00e9 p\u00f4vaby produktu a talenty cel\u00e9ho predajn\u00e9ho procesu.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1te to v ruk\u00e1ch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ko\u013ekokr\u00e1t ste si dodato\u010dne pozreli nejak\u00fd produkt na webe alebo mali pochybnosti o nejakej slu\u017ebe? Mo\u017eno si st\u00e1le nie ste ist\u00ed, ak\u00fd ve\u013ek\u00fd produkt je, no m\u00f4\u017eete ho uk\u00e1za\u0165 v pr\u00edtomnosti \u010dloveka tak, \u017ee napr\u00edklad budete dr\u017ea\u0165 produkt v ruk\u00e1ch, m\u00f4\u017eete uk\u00e1za\u0165 tak\u00fa kancel\u00e1rsku stoli\u010dku, ktor\u00e1 v\u00e1m spr\u00edjemn\u00ed home office alebo in\u00fa vychyt\u00e1vku, ktor\u00fa chcete vidie\u0165 v \u013eudsk\u00fdch ruk\u00e1ch. zoen.shop je ve\u013emi siln\u00fd n\u00e1stroj na odomknutie ak\u00fdchko\u013evek spom\u00ednan\u00fdch blokov. Najlep\u0161ie na tom je, \u017ee op\u00e4\u0165 do cel\u00e9ho n\u00e1kupn\u00e9ho procesu vnesiete \u010dlove\u010dinu. Je to ako vlastni\u0165 retailov\u00fd obchod, do ktor\u00e9ho m\u00f4\u017ee vst\u00fapi\u0165 cel\u00fd svet.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Je to auto, je to vt\u00e1k, je to lietadlo?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tesla nalomila klasick\u00fd model autorizovan\u00fdch predajcov automobilov t\u00fdm, \u017ee otvorila <\/span>\u201e<\/span>gal\u00e9rie\u201d v n\u00e1kupn\u00fdch centr\u00e1ch, kde mohli z\u00e1kazn\u00edci aut\u00e1 vidie\u0165. Verte \u010di nie, v r\u00f4znych \u0161t\u00e1toch sa k\u00fapa nov\u00e9ho auta musela uskuto\u010dni\u0165 online, preto\u017ee vplyvn\u00ed predajcovia lobovali za \u0161t\u00e1tne z\u00e1kony, ktor\u00e9 gal\u00e9ri\u00e1m br\u00e1nili v predaji. Nem\u00f4\u017eeme by\u0165 v\u0161etci ako Elon Musk, no V-tail umo\u017e\u0148uje podobn\u00e9. Predstavte si, \u017ee m\u00e1te predaj\u0148u exotick\u00fdch zvieratiek a vt\u00e1\u010dik je hviezdou v\u00e1\u0161ho videoobchodu. Mo\u017eno tak niekto pred\u00e1 lietadlo, a ak sa tak stane, ur\u010dite v\u00e1m o tom d\u00e1me vedie\u0165. To, ako bude produkt zobrazen\u00fd je v ruk\u00e1ch predajcov, my v\u00e1m len dod\u00e1me k\u00fazlo v podobe platformy pre videon\u00e1kupy, no v skuto\u010dnosti je cel\u00e1 k\u00fazeln\u00edcka \u0161ou vo va\u0161ich ruk\u00e1ch. Vy ste ten k\u00fazeln\u00edk.<\/span><\/p>\n

Spojme sa.<\/strong><\/p>\n

Sta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ke\u010f\u017ee V-tailov\u00e9 videon\u00e1kupy ur\u00fdch\u013euj\u00fa ot\u00e1zku produktiz\u00e1cie, je d\u00f4le\u017eit\u00e9 si ujasni\u0165, \u010do je vlastne pre rast videopredaja najlep\u0161ie. Odpove\u010f je dvojak\u00e1. Po prv\u00e9, potrebujeme hos\u0165uj\u00faceho moder\u00e1tora, teda V\u00c1S. Je to toti\u017e platforma, ktor\u00e1 po\u013eud\u0161\u0165uje z\u00e1\u017eitok z n\u00e1kupu…<\/p>\n","protected":false},"author":2,"featured_media":4506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\nProduktiz\u00e1cia videon\u00e1kupov. 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