{"id":7779,"date":"2022-03-08T08:06:38","date_gmt":"2022-03-08T07:06:38","guid":{"rendered":"https:\/\/zoen.shop\/silny-biznis-vo-svete-plnom-vyziev\/"},"modified":"2022-03-23T11:00:31","modified_gmt":"2022-03-23T10:00:31","slug":"silny-biznis-vo-svete-plnom-vyziev","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/silny-biznis-vo-svete-plnom-vyziev\/","title":{"rendered":"Siln\u00fd biznis vo svete plnom v\u00fdziev"},"content":{"rendered":"\t\t
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Siln\u00fd biznis vo svete plnom v\u00fdziev<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tV biznise aj v \u017eivote existuje len jedna vec, ktor\u00e1 je nemenn\u00e1, a tou je paradoxne zmena. Pre digit\u00e1lne podnikanie, ak\u00fdm je aj V-tail, treba bra\u0165 do \u00favahy tri v\u00fdzvy v r\u00e1mci zmeny a s\u00fa nimi trendy, technol\u00f3gie a dane. Na\u0161\u0165astie, na rozdiel od star\u0161\u00edch podnikov, m\u00e1me v digit\u00e1lnom priestore mimoriadne mo\u017enosti vybudova\u0165 siln\u00e9 a r\u00f4znorod\u00e9 produkty a slu\u017eby, ktor\u00e9 vo\u010di spom\u00ednan\u00fdm v\u00fdzvam s\u00edce nie s\u00fa im\u00fanne, no dok\u00e1\u017eu n\u00e1s aspo\u0148 bezpe\u010dne previes\u0165 obdobiami sucha aj b\u00farok. <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Akt\u00edva<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAkt\u00edva definujeme dvoma sp\u00f4sobmi. V podstate je to nie\u010do, \u010do m\u00e1 kapit\u00e1lov\u00fa hodnotu, alebo je to polo\u017eka, ktor\u00e1 prin\u00e1\u0161a finan\u010dn\u00e9 prostriedky. V digit\u00e1lnom priestore maj\u00fa \u010dasto podobu du\u0161evn\u00e9ho vlastn\u00edctva. Patria sem napr\u00edklad n\u00e1zvy dom\u00e9n, zna\u010dky, ochrann\u00e9 zn\u00e1mky, log\u00e1, fotografie, vide\u00e1 \u010di obchodovate\u013en\u00fd obsah. Inteligentn\u00e9 a siln\u00e9 spolo\u010dnosti maj\u00fa tendenciu dr\u017ea\u0165 tak\u00e9to akt\u00edva v samostatnom subjekte, pre\u010d od prev\u00e1dzkovej spolo\u010dnosti. Robia to preto, aby sa chr\u00e1nili pred zdanen\u00edm, s\u00fadnymi spormi alebo ekonomick\u00fdmi rizikami obchodn\u00e9ho subjektu. Ak na tomto princ\u00edpe funguj\u00fa glob\u00e1lne zna\u010dky, je logick\u00e9, \u017ee du\u0161evn\u00e9 vlastn\u00edctvo by naozaj malo by\u0165 oddelen\u00e9 a zabezpe\u010den\u00e9.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Z\u00e1v\u00e4zky<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPredstavte si, \u017ee vlastn\u00edte celosvetovo uzn\u00e1van\u00fa k\u00e1vov\u00fa spolo\u010dnos\u0165, nazvime ju napr\u00edklad <\/span>\u201e<\/span>CostStar”. T\u00e1to spolo\u010dnos\u0165 m\u00f4\u017ee ma\u0165 tis\u00edce kaviarn\u00ed, ktor\u00e9 disponuj\u00fa n\u00e1jomn\u00fdmi zmluvami a z\u00e1v\u00e4zkami z pren\u00e1jmu. Potom s\u00fa tu v\u0161ak e\u0161te z\u00e1v\u00e4zky vo\u010di zamestnancom, ktor\u00fdch treba zaplati\u0165 a ktor\u00ed v\u00e1s m\u00f4\u017eu napr\u00edklad \u017ealova\u0165 alebo akoko\u013evek po\u0161kodi\u0165 ka\u017edodenn\u00e9 fungovanie prev\u00e1dzky. T\u00e1to hrozba sa m\u00f4\u017ee t\u00fdka\u0165 aj t\u00fdch najv\u00e4\u010d\u0161\u00edch digit\u00e1lnych imp\u00e9ri\u00ed, napr\u00edklad aj tak\u00fd Facebook zaznamenal predned\u00e1vnom v\u00fdpadok, ktor\u00fd bol vraj sp\u00f4soben\u00fd \u013eudsk\u00fdm zlyhan\u00edm. Tak, ako CostStar, aj Facebook sa sna\u017e\u00ed o to dr\u017ea\u0165 du\u0161evn\u00e9 vlastn\u00edctvo v \u0161peci\u00e1lnom subjekte mimo rizika. K\u013e\u00fa\u010dom k budovaniu silnej spolo\u010dnosti je teda ochrana vn\u00fatornej hodnoty pred hrozbou rizika.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pozeranie futbalu a pitie k\u00e1vi\u010dky<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tSp\u00f4sob, ak\u00fdm sledujeme futbal, sa zmenil najm\u00e4 v\u010faka technol\u00f3gi\u00e1m. A v\u010faka technol\u00f3gi\u00e1m a distrib\u00facii sa zmenil dokonca aj sp\u00f4sob, ak\u00fdm pijeme k\u00e1vu. V s\u00fa\u010dasnosti m\u00f4\u017eeme sledova\u0165 tie najv\u00e4\u010d\u0161ie kluby na svete vo vzdialenosti 10 000 kilometrov od ihriska, a to v\u010faka streamovaniu \u010di dennej permanentke. Rovnako tak kv\u00f4li \u0161\u00e1lke k\u00e1vy nemus\u00edme nav\u0161t\u00edvi\u0165 ani kaviare\u0148 CostStar, m\u00f4\u017eeme si ju objedna\u0165 z Uber Eats, k\u00fapi\u0165 si t\u00fato zna\u010dkov\u00fa k\u00e1vu v supermarkete alebo si ju vzia\u0165 z \u010derpacej stanice. V\u0161etky tieto nov\u00e9 kan\u00e1ly s\u00fa licencovan\u00e9 zna\u010dkov\u00e9 produkty, ktor\u00e9 sa jednoducho distribuuj\u00fa prostredn\u00edctvom nov\u00fdch kan\u00e1lov. Predstavte si, \u010do v\u0161etko m\u00f4\u017eete so svojimi produktmi a slu\u017ebami dok\u00e1za\u0165 v\u010faka videon\u00e1kupom cez platformu zoen.shop. Oslovenie nov\u00fdch z\u00e1kazn\u00edkov nov\u00fdmi sp\u00f4sobmi roz\u0161\u00edri hodnotu v\u00e1\u0161ho du\u0161evn\u00e9ho vlastn\u00edctva a z\u00e1rove\u0148 vyu\u017eije \u0165a\u017eko z\u00edskan\u00fa dobr\u00fa poves\u0165, ktor\u00fa ste si vybudovali.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dane<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tKe\u010f\u017ee sa neust\u00e1le rast\u00face dane vo vyspel\u00fdch ekonomik\u00e1ch nepriaznivo prejavuj\u00fa na v\u00fdsledku hospod\u00e1renia, domnievame sa, \u017ee vedenie siln\u00e9ho podniku v neust\u00e1le meniacom sa prostred\u00ed si vy\u017eaduje st\u00e1le viac pozornosti smerom k ochrann\u00e9mu pr\u00edstupu k zisku. Zna\u010dky, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou n\u00e1\u0161ho sveta, s\u00fa \u010dasto licencovan\u00e9 len pre lok\u00e1lne podniky, kde ich kupujeme. Po\u010fme sk\u00fasi\u0165 prehodnoti\u0165 obchodn\u00fd model spolo\u010dnosti CostStar. Obchodn\u00e9 subjekty na jednotliv\u00fdch trhoch zaplatia licen\u010dn\u00fd poplatok spolo\u010dnosti zaoberaj\u00facej sa du\u0161evn\u00fdm vlastn\u00edctvom tam, kde je to da\u0148ovo v\u00fdhodn\u00e9. To znamen\u00e1, \u017ee legit\u00edmnym n\u00e1kladom pre obchodn\u00fa spolo\u010dnos\u0165 je prevod hodnoty platby. Ak si m\u00f4\u017eete prenaja\u0165 kancel\u00e1riu alebo obchod, m\u00f4\u017eete si prenaja\u0165 aj du\u0161evn\u00e9 vlastn\u00edctvo, a to udr\u017eiava va\u0161e obchodn\u00e9 spolo\u010dnosti v naozaj sol\u00eddnom <\/span>\u201e<\/span>finan\u010dnom zdrav\u00ed\u201d. Lok\u00e1lne n\u00e1klady by v\u0161ak nemali ohrozova\u0165 skuto\u010dn\u00fa ekonomick\u00fa hodnotu akt\u00edv. Koniec koncov, len \u017eiv\u00fd a siln\u00fd podnik prispieva spolo\u010dnosti, plat\u00ed mzdy, n\u00e1jomn\u00e9 a dane v danej lokalite. Podniky, ktor\u00e9 ukon\u010dia obchodovanie jednoducho neprospievaj\u00fa nikomu.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Z\u00e1ver<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tzoen.shop v\u00e1m v\u010faka vyu\u017eitiu technol\u00f3gi\u00ed a zna\u010diek pom\u00f4\u017ee oslovi\u0165 z\u00e1kazn\u00edkov s priate\u013esk\u00fdmi tv\u00e1rami na viacer\u00fdch miestach. Mo\u017enos\u0165 pribl\u00ed\u017ei\u0165 sa tv\u00e1rou v tv\u00e1r zo vzdialen\u00e9ho priestoru umo\u017e\u0148uje siln\u00fdm a obrovsk\u00fdm podnikom \u0161trukt\u00farova\u0165 mnoh\u00e9 obchodn\u00e9 modely v neust\u00e1le meniacom sa prostred\u00ed. Tak, ako v\u00e1m pr\u00e1vnik alebo \u00fa\u010dtovn\u00edk m\u00f4\u017eu pom\u00f4c\u0165 ochr\u00e1ni\u0165 majetok du\u0161evn\u00e9ho vlastn\u00edctva alebo leg\u00e1lne a legit\u00edmne optimalizova\u0165 pe\u0148a\u017en\u00e9 toky \u010di dane, tak my v zoen.shop sme tu preto, aby sme v\u00e1m pomohli pribl\u00ed\u017ei\u0165 sa k z\u00e1kazn\u00edkom tv\u00e1rou v tv\u00e1r prostredn\u00edctvom videonakupovania. Chceme v\u00e1m pom\u00f4c\u0165 dosta\u0165 sa na omnoho viac miest, ne\u017e sa v\u00e1m doteraz podarilo. Prostredn\u00edctvom inov\u00e1ci\u00ed a technol\u00f3gi\u00ed op\u00e4\u0165 po\u013eud\u0161\u0165ujeme z\u00e1\u017eitok z nakupovania a va\u0161e podnikanie posiln\u00edme t\u00fdm, \u017ee pred\u013a\u017eime dosah na va\u0161ich z\u00e1kazn\u00edkov.<\/span>\r\n\r\nSpojme sa<\/span>\r\n\r\nSta\u0148te sa s\u00fa\u010das\u0165ou V-tail sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

V biznise aj v \u017eivote existuje len jedna vec, ktor\u00e1 je nemenn\u00e1, a tou je paradoxne zmena. Pre digit\u00e1lne podnikanie, ak\u00fdm je aj V-tail, treba bra\u0165 do \u00favahy tri v\u00fdzvy v r\u00e1mci zmeny a s\u00fa nimi trendy, technol\u00f3gie a dane. Na\u0161\u0165astie, na rozdiel od star\u0161\u00edch podnikov…<\/p>\n","protected":false},"author":2,"featured_media":5147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"yoast_head":"\nSiln\u00fd biznis vo svete plnom v\u00fdziev - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/silny-biznis-vo-svete-plnom-vyziev\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siln\u00fd biznis vo svete plnom v\u00fdziev - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"V biznise aj v \u017eivote existuje len jedna vec, ktor\u00e1 je nemenn\u00e1, a tou je paradoxne zmena. 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