{"id":8464,"date":"2022-05-03T08:35:50","date_gmt":"2022-05-03T07:35:50","guid":{"rendered":"https:\/\/zoen.shop\/?p=8464"},"modified":"2022-09-06T09:01:07","modified_gmt":"2022-09-06T08:01:07","slug":"ako-efektivne-predavat-cez-videohovor","status":"publish","type":"post","link":"https:\/\/zoen.shop\/sk\/ako-efektivne-predavat-cez-videohovor\/","title":{"rendered":"Ako efekt\u00edvne pred\u00e1va\u0165 cez videohovor"},"content":{"rendered":"\t\t
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Ako efekt\u00edvne pred\u00e1va\u0165 cez videohovor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Efekt\u00edvne hovory, argument\u00e1cia a na\u010dasovanie<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPredaj prostredn\u00edctvom videohovoru je podstatou zoen.shop platformy a aj ke\u010f je V-tailov\u00fd videopredaj pre mnoh\u00fdch obchodn\u00edkov a predajcov \u00faplne nov\u00fdm form\u00e1tom, m\u00e1me naozaj \u0161irok\u00fa \u0161k\u00e1lu referenci\u00ed, z ktor\u00fdch m\u00f4\u017eeme vych\u00e1dza\u0165. Bez oh\u013eadu na to, ak\u00fd typ v\u00fdrobku alebo slu\u017eby pon\u00fakate, upokojuj\u00facou pravdou je, \u017ee predaj je st\u00e1le len predaj. Obchodovanie prostredn\u00edctvom videa je ve\u013emi \u013eudsk\u00e9 a \u013eudia predsa nakupuj\u00fa od \u013eud\u00ed.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00e1zy predaja cez videohovor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Otv\u00e1racia f\u00e1za<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPo\u010das ka\u017ed\u00e9ho predajn\u00e9ho procesu prech\u00e1dzame r\u00f4znymi interak\u010dn\u00fdmi f\u00e1zami. Fantastickou v\u00fdhodou V-tailu je, \u017ee sa k potenci\u00e1lnym kupuj\u00facim neprihov\u00e1rame, ale s nimi hovor\u00edme, konverzujeme.<\/strong> To znamen\u00e1, \u017ee rovnako ako pri ka\u017edom be\u017enom predstavovan\u00ed, \u010di u\u017e ide o predstavenie tv\u00e1rou v tv\u00e1r, po telef\u00f3ne alebo prostredn\u00edctvom videa, je ve\u013emi d\u00f4le\u017eit\u00e1 kvalita a konzistentnos\u0165. Jednozna\u010dnos\u0165 obchodu a d\u00f4vod vz\u00e1jomn\u00e9ho rozhovoru s\u00fa sami o sebe form\u00e1ty, ktor\u00e9 ka\u017ed\u00fd podnik u\u017e d\u00e1vno vyu\u017e\u00edva. Otv\u00e1racia f\u00e1za je tak ve\u013emi d\u00f4le\u017eit\u00e1, \u017ee sa pravdepodobne stala pre podnikate\u013ea \u00faplne prirodzenou v jeho ka\u017edodennom \u017eivote nato\u013eko, \u017ee ju poskytuje podvedome. V pr\u00edpade videopredaja je v\u0161ak rozumn\u00e9 si otv\u00e1raciu f\u00e1zu poriadne premyslie\u0165, ke\u010f\u017ee jej k\u013e\u00fa\u010dov\u00fdmi faktormi s\u00fa najm\u00e4 \u010das a pozornos\u0165. To, \u010do je potrebn\u00e9 poveda\u0165, ako r\u00fdchlo, za ak\u00fd dlh\u00fd \u010das a ako to poviete ovplyvn\u00ed prv\u00fd dojem, ktor\u00fd z v\u00e1s va\u0161i potenci\u00e1lni z\u00e1kazn\u00edci bud\u00fa ma\u0165.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Prieskumn\u00e1 f\u00e1za<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tV\u00e4\u010d\u0161ina \u013eud\u00ed, ktor\u00ed s predajom nemaj\u00fa \u017eiadne sk\u00fasenosti, predpoklad\u00e1, \u017ee dobr\u00fd predaj stoj\u00ed a pad\u00e1 na tom by\u0165 dobr\u00fdm re\u010dn\u00edkom. To je do istej miery pravdou, no najd\u00f4le\u017eitej\u0161ie je, aby sa v\u00e1m potenci\u00e1lny z\u00e1kazn\u00edk otvoril a zaujali ste ho tak, aby ve\u013ek\u00fa \u010das\u0165 tejto f\u00e1zy \u201codpracoval\u201d pr\u00e1ve on s\u00e1m. Jednoducho povedan\u00e9, t\u00e1to f\u00e1za je sk\u00f4r o po\u010d\u00favan\u00ed z\u00e1kazn\u00edka, ne\u017e o predajcovom monol\u00f3gu. Ke\u010f\u017ee ka\u017ed\u00fd obchodn\u00fd model, produkt a slu\u017eba s\u00fa jedine\u010dn\u00e9, je na v\u00e1s, ako t\u00fato f\u00e1zu rozbehnete \u010do najlep\u0161ie. Existuje d\u00f4vod, pre\u010do sa s vami potenci\u00e1lny z\u00e1kazn\u00edk spojil, zjavne chce u v\u00e1s nak\u00fapi\u0165, preto ten najlep\u0161\u00ed predajn\u00fd proces prieskumnej f\u00e1zy by mal dok\u00e1za\u0165 odhali\u0165 priania a potreby potenci\u00e1lneho z\u00e1kazn\u00edka.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00e1za s\u00faladu<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tNie je ni\u010d d\u00f4le\u017eitej\u0161ie ako s\u00falad. Predaj sa uskuto\u010d\u0148uje aj na z\u00e1klade empatie, pochopenia potrieb a prian\u00ed \u010di zos\u00faladen\u00ed t\u00fdchto faktorov. Star\u00e9 pr\u00edslovie, ktor\u00e9 hovor\u00ed o tom, \u017ee \u013eudia nakupuj\u00fa od \u013eud\u00ed, je pravdiv\u00e9. D\u00e1va to, \u010do hovor\u00edte zmysel? Je to autentick\u00e9 a zodpoved\u00e1 to potreb\u00e1m potenci\u00e1lnych z\u00e1kazn\u00edkov? Kr\u00e1sa platformy zoen.shop spo\u010d\u00edva v personaliz\u00e1cii kan\u00e1la a z\u00e1\u017eitku z interakcie, ktor\u00e1 sa v\u010faka nemu st\u00e1va \u013eudskej\u0161\u00ed. Prv\u00fd s\u00falad so z\u00e1kazn\u00edkom za\u010d\u00edna u\u017e v prieskumnej f\u00e1ze a n\u00e1sledne pokra\u010duje \u010falej.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Argumenta\u010dn\u00e1 f\u00e1za<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tV\u0161etky predajn\u00e9 procesy maj\u00fa aj takzvan\u00fa argumenta\u010dn\u00fa f\u00e1zu. T\u00e1 m\u00f4\u017ee by\u0165 bu\u010f ve\u013emi kr\u00e1tka, alebo tro\u0161ku dlh\u0161ia, ale ur\u010dite nie a\u017e pr\u00edli\u0161 dlh\u00e1. Je to preto, \u017ee u\u017e v r\u00e1mci prieskumnej f\u00e1zy by mali by\u0165 odhalen\u00e9 potreby potenci\u00e1lneho kupuj\u00faceho. N\u00e1sledn\u00e1 argument\u00e1cia bude zodpoveda\u0165 vlastnostiam a benefitom potenci\u00e1lneho z\u00e1kazn\u00edka, pri\u010dom odpovede na potreby a \u017eelania s\u00fa samotn\u00fdmi “predajn\u00fdmi” faktormi. Nes\u00fahlas kupuj\u00faceho je sk\u00f4r po\u017eehnan\u00edm, preto\u017ee potenci\u00e1lny z\u00e1kazn\u00edk vyklad\u00e1 karty na st\u00f4l, \u010do op\u00e4\u0165 prin\u00e1\u0161a ve\u013ek\u00fa v\u00fdhodu zoen.shop videokan\u00e1la. Predstavte si pinkanie spr\u00e1v tam a sp\u00e4\u0165 ako pri hre tenisu prostredn\u00edctvom predajn\u00e9ho online kan\u00e1la vyu\u017e\u00edvaj\u00faceho textov\u00e9 chatovacie pole alebo e-mail. Spome\u0148te si na chv\u00edle, ke\u010f ste si “takmer” nie\u010do k\u00fapili online, no ch\u00fdbala v\u00e1m interakt\u00edvna zrozumite\u013enos\u0165 alebo r\u00fdchlos\u0165, tak\u017ee ste sa vzdali alebo nak\u00fapili inde. Ak existuje jedna prevy\u0161uj\u00faca v\u00fdhoda, ktor\u00fa zoen.shop v\u00e1\u0161mu podnikaniu prin\u00e1\u0161a, tak je to \u013eudsk\u00e1 schopnos\u0165 eliminova\u0165 tieto predajn\u00e9 nedokonalosti. Po presk\u00faman\u00ed, argument\u00e1cii a s\u00falade s potenci\u00e1lnym kupuj\u00facim budete ma\u0165 k dispoz\u00edcii aj videointerakciu, ktor\u00e1 povedie priamo k n\u00e1kupu.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Z\u00e1vere\u010dn\u00e1 f\u00e1za<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tZ\u00e1vere\u010dn\u00e1 f\u00e1za predaja je kone\u010dn\u00fdm cie\u013eom, ksm sa uberaj\u00fa v\u0161etky predajn\u00e9 rozhovory. Sk\u00fa\u0161obn\u00e9 uzavretie obchodu v\u00e1m umo\u017en\u00ed otestova\u0165 si va\u0161u pripravenos\u0165 na n\u00e1kup z\u00e1kazn\u00edka, kontrolu detailov objedn\u00e1vky, porovnanie a in\u00e9 \u0161pecifik\u00e1 s cie\u013eom uzavrie\u0165 obchodn\u00e9 transakcie. D\u00f4le\u017eit\u00e9 je, \u017ee zoen.shop umo\u017e\u0148uje kupuj\u00facemu dokon\u010di\u0165 predaj v re\u00e1lnom \u010dase, a to po\u010das videohovoru a celkovej videointerakcie. V-Tail jednoducho rob\u00ed z “interakcie akciu, ktorej v\u00fdsledkom je transakcia”.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Power Pointy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tVr\u00e1\u0165te sa v mysli sp\u00e4\u0165 do \u010dias, ke\u010f ste sa nemohli vyhn\u00fa\u0165 naozaj nudnej PowerPoint prezent\u00e1cii. Je mo\u017en\u00e9, \u017ee si pam\u00e4t\u00e1te len tie najlep\u0161ie. No e\u0161te v\u00e4\u010d\u0161ia \u0161anca je, \u017ee tie, ktor\u00e9 si pam\u00e4t\u00e1te, boli sk\u00f4r kr\u00e1tke, \u00fadern\u00e9 a z\u00e1bavn\u00e9. Prezentuj\u00faci hovoril “s vami” a nie k v\u00e1m. Videli ste u\u017e niekedy tak\u00fa slab\u00fa prezent\u00e1ciu, v ktorej prezentuj\u00faci okrem pred\u010d\u00edtania slajdov nepovedal ni\u010d navy\u0161e? Zoen.shop je o “Power Pointoch”, nie o PowerPointe. Va\u0161\u00edm kan\u00e1lom by mala by\u0165 v\u00fdkonn\u00e1 interakt\u00edvna platforma, ktor\u00e1 d\u00e1va priestor na to, aby ste sa sn\u00edmku po sn\u00edmke posunuli k uzavretiu predaja.<\/span>\r\n\r\nVy rozhodujete o argumentoch, pripravujete \u201cpredstavenie\u201d a m\u00e1te pr\u00e1vomoc spoji\u0165 tieto body tak, ako uzn\u00e1te za vhodn\u00e9. Na z\u00e1klade na\u0161ich konzult\u00e1ci\u00ed s r\u00f4znymi podnikate\u013emi sa \u010das a d\u013a\u017eka toho, \u010do rob\u00edte, predv\u00e1dzate a plynulos\u0165 jednotliv\u00fdch f\u00e1z najlep\u0161ie optimalizuje pou\u017eit\u00edm tohto pr\u00edstupu:<\/span>\r\n\r\nPripravte si prirodzene plyn\u00faci argumenta\u010dn\u00fd scen\u00e1r.<\/span>\r\n\r\nVytvorte zoznam odpoved\u00ed na naj\u010dastej\u0161ie kladen\u00e9 ot\u00e1zky alebo n\u00e1mietky.<\/span>\r\n\r\nVytvorte si nieko\u013eko cvi\u010dn\u00fdch videohovorov s priate\u013emi a kolegami. Ve\u010f aj herci to tak robia a ak to funguje v Hollywoode, tak pre\u010do nie u v\u00e1s?\u00a0<\/span>\r\n\r\nKou\u010ding predajn\u00fdch hovorov je mocn\u00fd a funguje. Najmite si obchodn\u00e9ho lektora, ktor\u00fd na\u0161tartuje va\u0161e podnikanie bud\u00facnosti vo forme video V-tailu. zoen.shop v\u00e1m v tom m\u00f4\u017ee pom\u00f4c\u0165, sta\u010d\u00ed n\u00e1s o to po\u017eiada\u0165.<\/span>\r\n\r\nSpojme sa.<\/b>\u00a0<\/span>\r\n\r\nSta\u0148te sa s\u00fa\u010das\u0165ou video call shopping sveta v\u010faka zoen.shop platforme, ktor\u00e1 v\u00e1m umo\u017en\u00ed vidie\u0165 sa so z\u00e1kazn\u00edkmi tv\u00e1rou v tv\u00e1r. Ve\u010f pr\u00e1ve videohovor je to, \u010do n\u00e1s v\u0161etk\u00fdch dok\u00e1\u017ee spoji\u0165.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Predaj prostredn\u00edctvom videohovoru je podstatou zoen.shop platformy a aj ke\u010f je V-tailov\u00fd videopredaj pre mnoh\u00fdch obchodn\u00edkov a predajcov \u00faplne nov\u00fdm form\u00e1tom, m\u00e1me naozaj \u0161irok\u00fa \u0161k\u00e1lu referenci\u00ed, z ktor\u00fdch m\u00f4\u017eeme vych\u00e1dza\u0165. Bez oh\u013eadu na to, ak\u00fd typ v\u00fdrobku…<\/p>\n","protected":false},"author":2,"featured_media":7486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nAko efekt\u00edvne pred\u00e1va\u0165 cez videohovor - zoen.shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zoen.shop\/sk\/ako-efektivne-predavat-cez-videohovor\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ako efekt\u00edvne pred\u00e1va\u0165 cez videohovor - zoen.shop\" \/>\n<meta property=\"og:description\" content=\"Predaj prostredn\u00edctvom videohovoru je podstatou zoen.shop platformy a aj ke\u010f je V-tailov\u00fd videopredaj pre mnoh\u00fdch obchodn\u00edkov a predajcov \u00faplne nov\u00fdm form\u00e1tom, m\u00e1me naozaj \u0161irok\u00fa \u0161k\u00e1lu referenci\u00ed, z ktor\u00fdch m\u00f4\u017eeme vych\u00e1dza\u0165. 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