Adding human touch in the video call

Eye’s that Buy

Good news for humans. In an e-commerce world, physical location has been shattered as a destination now means digital. But how do you get closer from distance? Browsing, comparing, and interacting can become a blur, a disconnected connection where the cart click is an impersonal transaction without an interaction. That’s if the all-important buy clicks advance from the product pick.

As the global Covid 19 pandemic converted vast amounts of shopping online as the primary way if not the only way to buy, there was something missing. As the evolution of the web-shop matured we have lost the human touch. The magic is to re-humanize shopping. uses “human eyes”. It’s a well-known fact that around 80% of the information we take in is visual, we unite “eyes with buys”, making once again the interface face-to-face.

At we pioneered a better way. Introducing “V-Commerce”, (Video Commerce). There are two key aspects, both based on the mass acceptance by consumers for camera use with fluid omnidirectional unity. As with so many great improvements, humanizing shopping was staring us in the face, literally. Why has this not been introduced before?

We got Smart, phones

Firstly, we analyzed the mass adoption of video communications, this having been driven by ubiquitous platforms such as FaceTime, Zoom, Google Meet, etc. The second aspect that is critical in the evolution and central to the magic moment where being humans we buy with the eyes. This personal connection provides sellers the ability to decisively sell and buyers to confidently purchase goods and services between two people face-to-face over video. delivers this in an elegant way removing frictions, thus increasing transactions.

Regardless of technology, people buy from people. There are human elements in every transaction. Branded digital commerce is about relationship building and trust. Video selling gains a major differential and enhanced shopping experience for consumers and merchants. Connecting eyes is the missing part to monetize. This forward-looking approach makes more sense with the perspective of hindsight. Only when we remember what we could not do in the past can we truly see the pure essence of V-commerce with Why have we not embraced video shopping already you might ask?

Back to the Future

The emerging e-commerce of the 2000s was slow and pre-broadband, pages were static, YouTube or Netflix just a dream, bandwidth simply was not at the super-fast levels of 2021. As the first shopping carts emerged, Google was just an idea between two guys called Larry Page and Sergey Brin at Stanford University. Jeff Bezos’s Amazon was losing money faster than he had lost hair. Elon Musk was birthing PayPal, transactions trust was shaky. Mobile phones meant Nokia until Steve Jobs made us all Smart.

Things are very different now. As with all revolutions, not everyone survives, for the Internet revolution meant many new emergent platforms arrived and often disappeared. Productization was more or less simply an uploaded catalog, shopping carts were full of friction, lacking payment elegance, no Apple Pay or Google Pay. Nokia was connecting people and BlackBerry was starting to bear fruits. That was the world that was.

From iPhone to Eye Buy

The Future is here and we can’t go back, actually, why would we want to? Thanks to transformative technological advances that many have forgotten and we like to remind people of, technical leverage has made the new digital world into places we know and trust and faces we trust too. is the final mile, taking back digital space and bringing consumers face-to-face with merchants. Why not look us in the eye and try?